Bangkok--18 Mar--Weber Shandwick
- Inspiration to Advance Concept To Enhance Customer’s Confidence Chevrolet
- New Colorado with Minor Changes is Unveiled to Cater to Fans of the Ultimate American Pick-up
Chevrolet’s “Brand Transformation” campaign, which encompasses a ‘corporate facelift’ that focusses on enhancing brand image (complete with an evolution of the ‘Bowtie’ logo) and services to reinforce customer confidence, will be driven by the concept of Inspiration to Advance, which will be applied to everything from new models to services.
General Motors Thailand (GMTH) and Chevrolet Sales Thailand (CST)’s “Brand Transformation” campaign will make its debut at the 31st Bangkok International Motor Show with the aim to the strengthen Chevrolet brand both in terms of services and image.
Highlights of the campaign is Chevrolet’s new logo — a symbol to express the development of quality service for customers, as well as better dealer network coverage. The new changes also includes refined manufacturing processes for cars and pick-ups with superior quality, while comunications with strategic audience touchpoints will be upgraded to enhance reach. The transformation of the Chevrolet brand serves as a representation of GM’s and Chevrolet Thailand’s determination to better respond to the discerning needs of customers.
Mr. Martin Apfel, President of General Motors South East Asia Operations Co., Ltd., and Chevrolet Sales (Thailand) Co., Ltd., says, “The ‘Brand Transformation’ campaign’s objective is to build a strong image for Chevrolet under the concept of Inspiration to Advance. With an aim to leverage the quality of services and overall management, including the organization’s public image, we strive to promote customer confidence in the Chevrolet brand. This covers launches of new model lineups in the near future.”
“In addition to exciting new products that will be launched this year, we will also need to strengthen the Chverolet brand to emphasize our dedication to every part of our business. These will ensure the success of the brand in the long run.” Mr. Apfel continues.
Upcoming products include the Chevrolet Colorado — the ultimate American pick-up truck with minor changes and the Chevrolet Captiva SUV which will be equipped with sportier equipment. In conjunction with the 31st Bangkok International Motor Show, Chevrolet will also offer many special promotions for prospective customers who reserve any of Chevrolet’s models during the Motor Show. The appealing offers include above-market value trade-ins, quality assurances by Chevy OK, low monthly installments as well as other promotional packages. Chevrolet will be at A6 booth, BITEC Bangna Building, from March 26 to April 6, 2010.
About GM
General Motors Company, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall, Wuling and Jiefang. More information on the new General Motors Company can be found at www.gm.com.
For further information, please visit www.gmthailand.com and www.chevrolet.co.th
or please contact:
Paphada Tuanghirunvimon / Satapana Karnjanaprakorn
Weber Shandwick
McCann Worldgroup (Thailand) Ltd.
Tel: 02 343 6057, 081 621 2404
Email:
[email protected] /
[email protected]
Or
Sasinan Allmand
Public Relations Director
General Motors (Thailand) Limited & Chevrolet Sales (Thailand) Limited
Tel: 0-2791-3400
Email:
[email protected]