Bangkok--18 Mar--Tesco Lotus
Tesco Lotus launched the project “Green Bag Green Point” in all of its stores on March 19, 2010. The campaign encourages customers to use their own shopping bags for their daily shop, and the company also helps them to reduce carbon dioxide emissions, by voluntarily reducing the use of plastic bags, with the incentive of one Green Point per bag. The Tesco Lotus project “Green Bag Green Point” is one method to tackle climate change, part of the company’s vision to reduce carbon dioxide emissions by 50% by 2020, on a 2006 baseline, for which the company has already achieved emissions cuts of 23%.
Tesco Lotus Senior Corporate Affairs Manager Saofang Ekaluckrujee said that the key message of the campaign is to encourage the company’s 33 million customers per month to “go green” voluntarily and sustainably. Not only top customers help reduce the use of plastic bags, they are rewarded with Green Points to build awareness. We are also giving them choices to adopt greener behaviour, which is more sustainable and efficient in the long term. We hope to make long-term changes . This is in order to generate less carbon dioxide emissions for the long-term development of green living, by giving extra Clubcard points for every use of their own shopping bags. reduce plastic bag use by 2%, or 9.8 million plastic bags per year. Not only do customers reduce their carbon emissions, but also receive 1 extra Clubcard point for every plastic bag they save.
To coincide with the launch, Tesco Lotus is offering extra Green Points of 25 per item on a range of 118 green products including light bulbs, garbage bags, liquid paper, lever files, copy paper, mosquito repellent spray and toilet cleaner.
“Green Bag Green Point is a prototype project linking solutions to global warming with customers. Not only do we help customers reduce carbon emissions and the use of plastic bags, we are also creating awareness of green products at an affordable price, with the additional incentive of Green Points added to their Clubcard total. On the assumption that the production of two plastic bags increases carbon dioxide in the atmosphere by 1 kg, saving 9.8 million bags will enable a carbon dioxide reduction of 1,960,000 kg, of 1,980 tons per year,” said Khun Saofang.
“Tesco Lotus has a strong commitment to be a leader with a forward thinking in reducing carbon dioxide emissions. We cooperate with the government sector and private parties to bring about a positive change. This is a great opportunity to promote reusable shopping bags to tackle the problem of climate change, and to collect more Clubcard points,” concluded Khun Saofang.
Tesco Lotus has had a sustained commitment to conserve the environment over the 15 years it has been in Thailand. The company is a leader in Green Business with many projects, such as its Carbon Footprint audit, the first Green Store in Southeast Asia at Rama 1 store, and the biggest commercial solar cooling array in the world at Salaya store in Nakhon Pathom. The company has the largest delivery fleet powered by biodiesel in Thailand, and has Plant Nine Million Trees, an 8 year project aiming to offset carbon emissions by 9 million tons over 40 years, and also includes the Conservation Camp in instill awareness in the youth, to plant community forests.