Bangkok--19 Mar--Weber Shandwick
adidas, a global leader in running, recently kicked off its worldwide latest technology to help you become a better runner with the launch of the miCoach Pacer and Zone.
miCoach is an interactive training service developed to motivate, inspire and enable runners to become better and reach their training goals, whatever they may be. The miCoach offering features two separate products:
The miCoach Pacer - a small, lightweight device that delivers real-time audible coaching as you exercise via headphones or combined with your own MP3 player. During your run, the miCoach Pacer verbally coaches you (i.e. speed up to green zone, slow down to blue zone, etc.) to ensure that you are staying within your targeted heart rate zone and keep you running at the right personal level.
The miCoach Zone — an easy to read colour-code LED display on a wristband device provides accurate, real-time coaching that makes it easier for you to train at the right intensity with the help of a heart rate monitor.
The miCoach Pacer retails at Bt4,990 and the miCoach Zone retails at Bt2,690. Both products are available at adidas Sport Performance Concept stores at 3rd Floor CentralWorld, 3rd Floor Siam Discovery, 1st Floor Central Ladprao, 2nd Floor Central Pinklao, 1st Floor Future Park Rangsit, 3rd Floor Sports Mall at Siam Paragon and 4th Floor Super Sport at Central Chidlom.
Special promotion! Starting from today until April 17, 2010, adidas offers you a chance to win 1 out of 100 miCoach Pacers for those who buy any adidas running apparel or shoes at adidas stores and adidas retailers in the program nationwide.
adidas miCoach Zone - Easy to read colour-code display provides accurate, real-time coaching on your wrist. Used in conjunction with the adidas Heart Rate Monitor.
adidas miCoach Heart Rate Monitor - provides accurate feedback about your workout performance. It relays your workout information to the miCoach Pacer or miCoach Zone which then ensures you're not pushing yourself too hard or little on your run.
adidas miCoach Stride Sensor - clips directly to shoe laces or inside adidas adiStar and Supernova shoe models featuring a cavity under the sockliner of the left shoe. The Stride Sensor provides detailed data about your unique stride rate, distance and pace and relays that information back to the miCoach Pacer device.
About adidas :
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.
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