Bangkok--19 Mar--Aziam Burson-Marsteller
United Farmer & Industry Co., Ltd., a subsidiary of the Mitr Phol Group, received the Thailand ICT Excellence Awards 2009, Project of the Year in the area of Change Management Project in recognition of its Real-Time Commercial Cane Sugar Report. It has won the award for two consecutive years. The contest was organized by the Thailand Management Association (TMA). The award reinforces the company’s leadership in sugar industry.
Mr. Krisda Monthienvichienchai, President of Mitr Phol Group said, “This marks the second consecutive year that Mitr Phol Group has won the Project of the Year Thailand ICT Excellence Awards 2009 for its excellence in IT utilization. This year, United Farmer & Industry Co., Ltd. by Mitr Phukhieo Sugar Mill in Chaiyaphum, under the umbrella of Mitr Phol Group was granted the award in the area of Change Management for its Real-Time Commercial Cane Sugar Report.”
“The sugar industry is very significant to the Thai economy. If the industry has greater competitive potential in the world market, it will benefit the Thai economy as a whole. Productivity enhancement and cost reduction are ways to increase competitiveness in the global arena. Mitr Phol has realized this such opportunity and therefore created a real-time CCS system leveraging an innovative IT solution. The new real-time CCS system provides faster CCS reporting, reduces human errors, increases operating efficiency and supports automated cane receipt development. This leads to more efficient sugarcane management. When the sugarcane is of higher quality, the yields will be higher and the average costs will decline. This is another approach to increase our international competitiveness” said Mr. Krisda Monthienvichienchai.
Mr. Tewakul Pattamasuwan, Director of Mitr Phukhieo Sugar Mill, said, “Real-Time CCS is a combination of four unique IT technologies for faster and more accurate information management in cane shipments to the plant. The four technologies include:
Radio Frequency Identification (RFID) enhances management procedures ranging from notification of registration, notification of truck arrival at the plant to networked data on cane shipment serials and cane forwarded to the plant
Programmable Logic Controller (PLC) supports data processing and monitoring the conveyance area. The solution is also used to match the RFID codes and data analyzed by the officials of the Office of the Cane and Sugar Board (OCSB)
Web Applications for online data integration, processing and reporting to ensure convenient and rapid data access
Short Message Service (SMS) is used to report results from the plant to cane farmers within 30 minutes
The integration of the four technologies will lead to faster operations, reducing the total process time from 1,440 minutes (one day) to only 30 minutes, providing 100% accurate results and making it more convenient for cane farmers to receive data via SMS. The recent consumer insights indicated farmer satisfaction grew 90%, due to proper and on-time management of quality cane harvests.
“Mitr Phukhieo is the first sugar mill in the Thai sugar industry that can report to cane farmers the CCS value of quality cane within just 30 minutes after the crushing process. In Thailand, this is the fastest time among the 46 plants in the sugar industry. The new reporting solution supports the prioritization of quality cane harvests and cane shipments to the plant, maximizing the use of the nation’s resources. This marks another successful step of Mitr Phol Group to create innovations that efficiently leverage IT solutions to support its core business,” concluded Mr. Tewakul Pattamasuwan.
On behalf of Mitr Phol Group, Mr. Krisda Monthienvichienchai, President (left), received ICT Excellence Awards 2009 the Project of the Year in the area of Change Management for its Real-Time Commercial Cane Sugar Report from Chairman of the Advisory Committee Minister of Science and Technology Professor Dr. Santhad Rojanasoonth (right), on March 18, 2010. The award was given in recognition of the project’s excellence in utilization of IT.
For more information, please contact:
Jamaree Kuptavetin 089-810-3938 Piyanuch Mungprasopporn 084-707-0638 Satida Sritunyatorn 083-788-5115
Aziam Burson-Marsteller Co., Ltd. Tel 02 252 9871
Jamaree Kuptavetin
Communications Director
Aziam Burson-Marsteller (ABM)
Bangkok, Thailand
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