Bangkok--30 Mar--Bank of Ayudhya
Bank of Ayudhya Public Company Limited (BAY) moves forward in penetrating a new target group with the recent launch of “KRUNGSRI AF The Winner Debit Card”. This debit card features card face of the favorite AF winners of past 6 seasons of True Academy Fantasia (AF) cum a variety of special discounts and privileges. The bank aims at expanding its customer base to teenagers and True Academy Fantasia (AF) fan club.
Mr. Roy Gunara, Head of Consumer Banking, Bank of Ayudhya Public Company Limited (BAY) revealed that, having been a main sponsor for True Academy Fantasia (AF), Bank of Ayudhya has launched series of marketing campaign to customers who are fans of this renowned reality show. For this year, BAY introduces “KRUNGSRI AF The Winner Debit Card” featuring the AF winners from the past 6 seasons including Wit AF1, Off AF2, Tui AF3, Nut AF4, Nutthew AF5 and Sani AF6 on the card faces. To compliment to launch, BAY offers chances to win a cruising trip to meet with their popular AF winners in which they can join a close-up greeting with the AF stars over a delightful dinner party activity.
“Besides enjoying the “KRUNGSRI AF The Winner Debit Card” featuring their favorite AF singers, applicants have more convenient access to bill payment, cash withdrawal and transfer transactions, KRUNGSRI online service as well as other special discounts and privileges” said Mr. Roy Gunara, Head of Consumer Banking.
Apart from that, “KRUNGSRI AF The Winner Debit Card” offers features including product purchasing at the maximum of 100,000 baht per day, cash withdrawal of up to 100,000 baht per day, and KRUNGSRI ATM money transfer or KRUNGSRI online transaction up to 200,000 baht maximum per day. Plus, other valued privileges are offered as follows:
Welcome package consists of the CD — “the AF winners special edition” with 60 KRUNGSRI Yellow Points offered.Special privilege to win a cruising trip to a colorful dinner and activity with all 6 AF winnersBenefits of KRUNGSRI Yellow Point upon purchasing, money withdrawals, money transfers, bill payments and mobile top-ups. Customers can redeem their accumulated points for variety of prizes provided by the Bank.
Entitlement to purchase AF concert ticket with 15% special discount prior to public availability Special privilege in joining VIP and Meet & Greet activities with the AF winnersAccess to 10% discount at True Coffee along with many other promotions at True Shop and Marie France Bodyline
“Bank of Ayudhya has prepared advertising and communications to the target groups through several media channels including TV, radio, newspapers, magazines to website. We also come up with marketing campaigns to support the launch which expect to acquire 40,000 applicants of “KRUNGSRI AF The Winner Debit Card” by August this year” Mr. Roy Gunara, Head of Consumer Banking, added.
For more information, please contact Bank of Ayudhya branch or KRUNGSRI Call Center 1572 or visit www.krungsri.com