Bangkok--1 Apr--SET
In another initiative to prepare the local financial industry for global competition, the Stock Exchange of Thailand (SET) and Association of Securities Companies (ASCO) will launch the Modern Marketing Project to boost the quality and competency of marketers.
The project will provide securities companies and professionals with a development roadmap for quality enhancement of marketers in both investment services and selling. It will benefit brokerages and investors, while enabling the Thai capital market to be more internationally competitive, SET President Patareeya Benjapolchai said.
“The Exchange and ASCO will encourage securities companies to create their own personnel development plan. Modern Marketing program will be designed focusing on building Capital Market Professional proficiency with superior skills and knowledge necessary for marketers. We also will provide guidebooks for securities firms to develop the competency of all their current and new professionals.” Ms. Patareeya added.
“The 70 securities personnel who will become trainers will transfer marketing skills and knowledge to their respective companies. Modern Marketing Project will target 650 of the current 5,000 marketers operating in the local capital market” Ms. Patareeya explained.
“Securities professionals are an invaluable resource because they have direct contact with investors and, thus, this collaboration will raise the industry’s standards. Assembling and disseminating this important theoretical knowledge and professional expertise will drive better service quality for Thai investors, future business expansion and the securities firms’ preparation for open competition. In addition, it will strengthen the Thai capital market’s platform for future sustainable and robust growth. ASCO will coordinate and encourage its members’ participation in this very beneficial program,” ASCO’s Chairman Ms. Pattera Dilokrungthirapop concluded.
For more information, please contact S-E-T Call Center 0 2229 2222
Press office, please contact Public Relations Unit, the Corporate Communications Dept.:Ladawan Kantawong Tel: 0-2229-2036 /
Kanokwan Khemmalai Tel: 0-2229-2048 / Nattaya Muangman Tel: 0-2229-2043