Thai Chery Atuomobiles spice up brand image with A1 model at the Bangkok Motor Show

ข่าวยานยนต์ Friday April 2, 2010 11:15 —PRESS RELEASE LOCAL

Bangkok--2 Apr--Thai Chery Automoibles Thai Chery Automobiles Co Ltd will attract visitors to the Chery booth at the 31st Bangkok International Motor Show with the new Chery A1, the small yet high-performance and fuel-efficient model that comes with a high affordability. Other Chery models to be exhibited are the QQ city car, along with Tiggo SAV and Cross MPV. Special promotions will also be offered for those who place orders at the Motor Show from March 26 to April 6. Thai Chery Automobiles is part of the Thai Yarnyon Group, which has been present in the Thai automobile industry for over 60 years, and is ready to show the company’s commitment to the Thai consumers by participating in the annual Motor Show with various models from Chery, China’s national car brand that has been the top-selling brand in China for 8 consecutive years. Chery’s participation at the Motor Show and the launch of the new product emphasizes the brand’s commitment in Thailand as an affordable family vehicle. This year, Chery will exhibit its entire product range for Thailand at its 462-sqm booth. There will be eight vehicles, comprising of the QQ, Tiggo, Cross as well as the new A1, Chery’s latest model for the Thai market. The mix of different vehicles at the Chery booth will help create an variety for customers as well as strengthen the Chery brand acceptance in Thailand. The highlight at the Chery booth is no other than the diminutive A1, which is the true vehicle for the new generation thanks to its exceptional performance and fuel economy. The A1’s 1.3-liter 4-cylinder DOHC 16-valve engine is capable of E20 gasohol, and is capable of producing 83 horsepower at 6,000 rpm and 114 Nm of torque from 3,800-4,000 rpm. The engine, which passes strict Euro 4 emission standards, is mated to a 5-speed manual transmission, allowing the A1 to reach a top speed of 156km/h while the average fuel consumption is claimed at a highly economical 20 km/liter (at 60km/h constant speed). Despite its size, the A1 stresses upon luxury both inside and out, starting with the elegant-looking alloy wheels, roof spoiler, roof rack, front and rear foglamps, as well as rear windscreen wiper. The interior features genuine leather seats, four powered windows, powered sidevew mirrors, dual-stage central locking, remote key, air-conditioner, and audio system with four loudspeadkers. Safety features include SRS airbags for the driver and front passenger, three-point seatbelts front and rear, Immobilizer system, and ABS brakes with EBD (Electronic Brakforce Distribution). Apart from the A1, the Chery booth also exhibits many other interesting models such as the QQ, the trendy small car that offers high convenience and equipment level in a low budget, or the Tiggo SAV that comes with high versatility and convenience. Another Chery model on display is the Cross, a large 7-seater MPV for the family that offers plenty of space and a large number of seating configurations, along with an elegant all-leather interior upholstery. Special promotions for costomers will also be offered at the Motor Show as well as Chery showrooms countrywide. In terms of customer confidence, Chery gives the highest priority to after-sales service, and offers the Personalized Service, with a special caretaker beign assigned for every Chery automobile owner. Chery has a total of 22 showrooms and service centers around the country. In the global market, Chery Automobiles have been highly accepted by customers with its high quality, trendiness and excellent value. Chery is highly experience in automobile manufacturing has personal with extremely high knowledge and capability levels in various parts of the automobile industry. We have our own R&D (Research & Development) department, and Chery is the first Chinese automobile company to produce engines that pass the stringent Euro 4 standards. Chery produces engines and transmissions for 650,000 vehicles per year and delivered a total of 1.5 million vehicles to customers last year. In terms of driving performance, Chery automobiles are able to match leading brands due to continuous development of innovations and technology, as well as in safety, improved fuel economy and environmental friendliness. In motor sports, Chery is also the first Chinese brand in 31 years to participate in the Dakar Rally by sending two vehicles under the Chery Rely X5 logo, developed and produced by Chery Automobiles. In Thailand, Thai Chery Automobiles was set up with a registered capital of Bt200 million to import and distribute Chinese-made Chery vehicles. The company’s goal is to make Chery a household brand that is affordable to everyone while offering a high level of quality and performance. High-quality sales and service is offered at 22 dealerships nationwide, with 7 being in Bangkok and 15 in the provinces. Highest customer satisfaction is ensured with the Personalized Service for every Chery customer. For more information please contact: Marketing Department Thai Chery Automoibles Co Ltd Tel 02 216 8888 Fax 02 217 0048 www.thaichery.com

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