Bangkok--5 Apr--KTC
KTC joins hand with CPN launching the Big Surprise Campaign : “The 4 Million Baht Giveaway”, Points for Cash Back up to 500 Baht or Triple Points to celebrate Thai New Year.
KTC tightened a business partnership with CPN by launching the Big Surprise Campaign, “The 4 Million Baht Cash Giveaway” during the Songkran Holidays. Members can simply use 1,200 KTC Forever Rewards points to redeem 100 Baht cash only 8 days at 4 branches of Central Plaza Shopping Center, i.e. Pin Klao, Bang Na, Rama II and Chaeng Wattana during 23 - 30 April 2010 together with many other privileges such as “Points for Cash Back” or “Triple Points” during the “Fashionista Hits Big Match 2010” campaign at the Central World, the 14 branches of Central Plaza shopping centers nationwide and the Central Festival Pattaya Beach starting today until 2 May 2010. It is expected that KTC members will redeem their points for exclusive privileges at Central Shopping Centers for not less than 75 Million points and the spending via KTC credit cards will increase by not less than 15%.
Mr. Terapoj Chokeanantang, Senior Vice President - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, said “KTC and CPN join hands again in this April to promote spending through KTC credit cards during the Songkran Festival at Central shopping centers after a success of a joint promotion during October 2009 — January 2010. This reflected the fact that KTC credit card members realize the value of KTC Forever Rewards more and more. Throughout the last promotion period, KTC members used as much as 154.21 Million KTC Forever Rewards points to redeem for goods and services. As a result, the total spending through KTC credit cards at Central Plaza Shopping Centers nationwide increased by 15% or around 7,000 Baht per credit card comparing to around 5,000 Baht of daily usage.”
“In this joint promotion, KTC has selected the promotion that our members are most interested in to celebrate the occasion of Thai New Year, i.e. “The 4 Million Baht Cash Giveaway” campaign. This is an opportunity when our members can use their KTC Forever Rewards points to redeem cash immediately. All members have to do is produce their KTC credit card and a sales slip from a transaction or an ATM slip from withdrawal of cash via KTC Cash Revolve card. The slip must be that from a transaction of 1,000 Baht or greater and members will have to use 1,200 KTC Forever Rewards points for the redemption of 100 Baht cash immediately. The total value of cash being given out to each credit card is limited to maximum of 500 Baht throughout the campaign). The cash refund is available at KTC Touch located in Central Plaza Pin Klao, Bang Na, Rama II and Chaeng Wattana (1 million Baht per each branch) between 23 - 30 April 2010, 10.00 A.M. — 10.00 P.M.”
“Moreover, during the “Fashionista Hits Big Match 2010” campaign at Central World, 14 branches of Central Plaza nationwide and Central Festival Pattaya Beach from today until 2 May 2010, KTC credit card members who spend 1,000 Baht or more per one sales slip will get the right to redeem points for Cash Back with the maximum of 500 Baht by using 1,000 KTC Forever Rewards points to get a credit of 100 Baht that will be posted into their accounts. Moreover, if the members spend 10,000 Baht or more per one sales slip, they will get the Triple KTC Forever Rewards Points.”
Dr. Nattakit Tangpoonsinthana, Executive Vice President, Marketing Central Pattana Public Company Limited, said “The result of our study on spending behavior of shoppers in Central Group’s shopping centers show that the rate of spending increased by 15-20%, compared with that at the end of 2009. The average spending at the Central World was 5,000 Baht/person/transaction while at Central Plaza was 1,800 Baht/person/transaction and the Festival was at 3,000 Baht/person/transaction. The launch of The Big Surprise Campaign: The 4 Million Baht Cash Giveaway and other exclusive privileges at these shopping centers of Central Group will attract more than 1.6 KTC credit card members to redeem their points and have more spending at Central Shopping Centers during this summer.”
“The success of the promotion jointly organized by KTC and CPN at the end of last year convinced us that the benefits that we selected for this time will be greatly welcomed by KTC members. It is expected that the total spending through KTC credit cards in these shopping centers will be increased not less than 15% and a number of more than 75 Million KTC Forever Rewards points will be used”, Mr. Terapoj said in conclusion.
For more information, please contact KTC Phone at 0-2665-5000 or www.ktc.co.th .