Bangkok--7 Apr--Media Plus Connection
The adidas SLVR Label is smart sportswear, perfectly balanced between the worlds of street and high fashion, for active lifestyles and effortlessly stylish individuals. adidas SLVR communicates style with a whisper rather than a shout, emphasizing authenticity, innovation, and subtlety of design.
For Spring/Summer 2010, adidas SLVR builds on a tradition of sport elegance and versatility for a collection of streamlined, honest, and effortless pieces for men and women. In three seasons, adidas SLVR has established a niche for essential sportswear that communicates a stripped down approach to design and a clean, contemporary aesthetic. adidas SLVR reflects the tone and pace of today's world, which stresses the importance of living, working, and designing in smarter, faster and more efficient ways—without ever losing scope of the personal.
To that end, the adidas SLVR collection for Spring highlights sportswear in breakthrough fabrics and refined colorways, all with subtle and smart twists of design. A women's track jacket is laser-perforated for fluidity, shape, and movement. A men's blazer is designed with a playful double lapel. A neutral color palette of gray, beige, and black is laced with pops of acid yellow and grass green. adidas SLVR is in the details, and most pieces come complete with subtle design elements like mesh insets, asymmetrical zippers, and intricate seaming.
The adidas SLVR shoe collection builds on new classics like the Wedge and the Seven Piece Shoe, rendered this time in surprising materials like satin, mesh, and perforated suede. For Spring, adidas SLVR introduces the Seven Piece Mid, a taller version of the classic Seven Piece Shoe, an icon of adidas SLVR's no-waste approach to design.
Sport is everywhere, and sportswear is an element of daily life. The adidas SLVR communication campaign for Spring/Summer 2010 stresses this fact with its cast of world class athletes, bringing contemporary sport stars to the fore and celebrating the adidas history of athleticism, elegance, and ingenuity.
Photographed by Alasdair McLellan and styled by Nicola Formichetti, with art direction by Pietschlim, the campaign zooms in on five athletes, photographed off-court in a contemporary urban setting. The cast includes American track and field star Allyson Felix, Croatian high jumper Blanka Vla?i?, Slovakian tennis player Daniela Hantuchov?, Dutch footballer Robin van Persie, and Chilean tennis player Fernando Gonz?lez.
Each athlete has consistently broken ground in his or her own way. Blanka Vla?i? overcame staggering losses and a medical condition to win Olympic Silver and two World Championship gold medals in high jump. Robin van Persie was influenced by art at a young age, but followed his burning passion for football. Daniela Hantuchov? trained as a classical pianist, but turned her quest for perfection to the world of professional tennis instead. Allyson Felix brought grace and poise back to sprinting and won Olympic gold in the process. And Fernando Gonz?lez channeled his family's sport heritage to, becoming the fourth male tennis player in history to win Olympic gold, silver, and bronze. Together, they represent a cross-section of adidas SLVR men and women—highly focused, supremely agile, completely confident and balanced in spirit.
adidas SLVR shop in Bangkok is at Siam Center , Floor 1, Atrium 1 Zone or call 02 658 1131.
For more information, please contact:
Surasa Khlai-Aksorn
Senior Communications Manager
Media Plus Connection Co., Ltd.
Tel: 66 02 619 1108
E-mail.
[email protected] Or visit www.adidas.com/slvr