Bangkok--9 Apr--LG Electronics
Seven LG handsets, including the LG Mini and New LG Chocolate, claim nine awards at the world’s premier product design competitions
LG Electronics (LG), a global leader and technology innovator in mobile communications, announced today that two of its mobile phones have been named winners of red dot awards, adding to the seven prizes won earlier this month at the iF design awards. The two events are among the most prestigious in the world of product design.
“LG has invested a huge amount of effort and resources to produce phones that are as colorful and individual as our customers’ tastes,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Winning these awards year after year is proof of LG’s leadership in design and our ongoing edge over our competitors. We will continue to set new heights of design as we deliver a unique user experience to all our customers.”
LG Mini (LG GD880)
LG has enjoyed particular success with its new LG Chocolate (LG BL40), the fourth handset of its Black Label Series, which boasts a 4-inch-wide panoramic HD LCD screen on a glassy body; as well as the LG Mini (LG GD880), an extremely small and slim touchphone with a narrow bezel. Scooping awards from both organizations, these two models are part of LG’s overall tally of nine prize-winning products: two categories at the red dot design awards and seven at the iF. LG’s five other award winners are the Crystal phone (LG GD900), the Lotus2 phone (LG LX610), the LG GW620, the Watch phone (LG GD910), and the Lollipop (LG SV800).
LG GW620 Android
Respectively one of the biggest and one of the oldest design competitions in the world, the red dot and iF awards are renowned in the world of design for their exacting standards and rigorous judging processes. LG has been a winner at the red dot awards every year since 2003, and at the iF awards since 2005. Last year, LG won red dot awards for its Secret phone (LG KF750) and 3G Watch phone (LG GD910) and an iF award for its Renoir phone (LG KC910).
The award ceremony for the red dot design awards will be held on July 5, 2010 at the Essen Aalto Theatre, Germany and all award-winning products will be exhibited at the Essen red dot design museum from July 6 through August 1, 2010.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units —Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1?and A Technology Partner of Formula 1?. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lge.com.
About the red dot Design Award
With more than 6,000 entries in its categories, the red dot Design Award is one of the leading and largest design competitions worldwide. Since 1955, the Essen Design Zentrum Nordrhein Westfalen has annually selected outstanding design quality and paid official tribute to the award-winning products in an exhibition. For more information, please visit www.red-dot.de.
About the iF Design Award
Established in 1954, the German iF communication design award boasts more than 50 years of history and tradition. Once a year, an exacting screening committee comprised of world-famous designers rigorously search candidates in terms of how safety and environment-friendliness are integrated in product design. Read more about the iF at www.ifdesign.de.
Media Contact:
Suphada Chaiwong
LG One Thailand
Phone: 0-2252-4166 ext.102, 112
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