Bangkok--9 Apr--Colgate
Colgate expands its presence in the mouthwash market with the introduction of Colgate Plax Natural White. It’s advanced formula keeps your teeth Naturally White and it is clinically proven to reduce bacteria accumulation for 12-hours.
Mr. Riccardo Ricci, Managing Director of Colgate-Palmolive (Thailand) Co., Ltd., the leader in Oral Care disclosed that the wide range and consumer benefits have made Colgate Plax mouthwash a popular choice for Thai consumers. “Colgate Plax Natural White is developed to offer modern consumers the beauty of naturally white teeth — the confidence behind every smile. It has been clinicallytested to prevent bacteria build up by up to 12 hours, while reducing dental plaque for naturally white teeth,” he said.
“The mouthwash market in Thailand has been growing steadily. In 2009, the market grew by as much as 10% to 1.5 billion baht in total value. For Colgate Plax, sales growth was recorded at 57%. We believe that the total market will increase to 1.7 billion Baht as a result of superior product offerings. Colgate will continue to drive this market by continuing to introduce relevant new mouthwash products and benefits for the Thai consumer” he explained.
Experience naturally white teeth with Colgate Plax Natural White at leading department stores in 2 sizes — 250 ml. for 69 baht and 500 ml for119 baht.
For more information please check out www.colgate.co.th or call 1800-800-900 toll free.