Bangkok--20 Apr--Synovate
Synovate, a leading global market intelligence firm, is the first market research agency in Thailand to receive ISO 20252, the international Market Research Standards certification.
The ISO 20252 Market Research best practice standard is driven by the global market research industry and professional / trade associations, including the European Society for Opinion and Market Research (ESOMAR) and Market Research Quality Standards Association (MRQSA). This standard provides an internationally recognized framework and common level of quality for market research across the globe.
The official ISO 20252 certification process is conducted this year by BSI Management System Thailand, the Standards Institute and Certification Body from the United Kingdom.
Pharithacha Petchrungruengphol, Managing Director of BSI Thailand, comments: “Achieving the principles of ISO 20252:2006 standards is a significant landmark for Synovate Thailand in demonstrating their commitment to deliver quality research to a global market. Professional market research leads to reduced business risks and to increased organizational effectiveness. BSI Thailand is very pleased to be the selected certification body in delivering compliance auditing services to Synovate Thailand.”
Steven Britton, Managing Director of Synovate in Thailand, comments: “We are proud to be the first market research company in Thailand to receive the ISO 20252 certification. The efforts and belief in the drive for quality from everyone in Synovate Thailand has led us to be conveyed with this honor. But the journey doesn’t stop here. We will continue to deliver top-notch research offerings and world class custom quality research services to our clients and partners.”