Bangkok--22 Apr--Hill & Knowlton
Watsons, the No.1 health and beauty retailer in Thailand with the highest sales for five consecutive years, has launched ‘Watsons H Bella’ positioned as the premium skincare range to boost the sales of its house brand products in the 2nd quarter this year. The key selling point is the new DERMAROMA therapy concept which allows the ingredients to nurture the skin and relax the senses at the same time. The products also include imported ingredients and are available in attractive packaging. Watsons is confident the range will generate at least 20 million baht in sales by 2010.
Photo caption 1 - Nuanphan Jayanama, Marketing Director of Central Watson Co., Ltd. at the launch of ‘Watsons H Bella’, the hero product of the 2nd quarter with targeted sales of 20 million baht by end 2010.
Photo caption 2 - Nuanphan Jayanama, Marketing Director of Central Watson Co., Ltd. with Ming Chalisa Boonkrongsap and Prem Busarakamwong at the launch event of ‘Watsons H Bella’ with the new DERMAROMA therapy.
Photo caption 3 — The ‘Watsons H Bella’ product range infused with fruit and herb extracts offering two different lines: Blackberry and Black Tea; and Strawberry and Cinnamon.