Bangkok--29 Apr--Direct Response
Gigantic move in dentifrice market as Twin Lotus highlighted the IBS research result to reassure consumer’s confidence. “Por” is still portraying his trust in anti bacterial efficacy with the special Anti Bac Herbs ingredients of Twin Lotus. This will positively gain 5-10% sales increase.
As the leader of Thai herbal dentifrice category, Twin Lotus has braved the economy crisis by using IBS research result to assure consumer of the anti bacterial efficacy which is similar to the chemical ones. Twin Lotus is still pushing foreward with TVC under the concept “Why chemical — herbs can do” part 2 with road show activities under the theme “Anti Bac Herbs Mission — let’s go” in which consumer will be informed face-to-face of the efficacy.
Bangkok (April 21, 2010), Mr.Bunthit Leelertphan, the managing director of Twin Lotus Company Limited which is the manufacturer and distributor of the herbal toothpaste under “Twin Lotus” trade mark for more than 30-year, recently revealed that, “ At the moment, there are fierce competitions in dentifrice market. And that’s the reason for minimal growth in the category, namely not more than 5% or approximately 5,800-6,000 million baht.
Twin Lotus is the No. 1 with 27% share in the market for the fact that consumer realized well of chemical toxic and resorts more to natural products. It is the good opportunity for Twin Lotus. After decades of dedication to research and to develop natural herbal ingredients, the company conducted more researches to reassure consumer of the better choice we are offering to them.
“At Twin Lotus, we take special care for each and every production step. The selection of herbs without insecticide. The use of antibiotic which is safe and without residue. Constant R & D conducted by knowledgeable and experienced staff with state-of-the-art equipments to ensure high standard and quality product for our consumer. The Anti Bac Herbs of Twin Lotus has been mentioned in the public health journal on 3 topics, a proven solution for teeth and gum disease, conducting research by well recognized neutral institutions. That resulted in research by the leading IBS company to confirm the efficacy of Twin Lotus.
“We have also talked to our ally from Japan-the giant toothpaste manufacturer who showed significant interest in our herbal researches. It is known to the world that Japanese are health conscious and are in the forefront of the world to have long life. Similar to Thais, the Japanese concerns particularly about their oral care therefore paid special attention to products for oral care. “The research result on the efficacy of Anti Bac Herbs, proven by IBS, will be further studied in Japan”, said Mr. Bundith.
In term of strategy, this year Twin Lotus will put special emphasis on full advertising and PR activities in order to best reach consumer. 100 MB has been planned for media buying, TV — radio — prints — road shows under the theme “Anti Bac Herbs Mission — let’s go” in all crowded areas, such as, the Monument of Victory, Silom, Asoke, Bangna, Ramkamhang, Bang Kapi, Ladproa, to name but a few. This includes product sampling and promotions in order to increase consumer reach and words of mouth to pass on the efficacy of Twin Lotus for more than 3 decades. “Por-Nuttawuth” the popular celebrity was chosen to inform consumer -both current and new — of the safe efficacy of herbs with the idea “Why chemical — herbs can do?”
Twin Lotus has recently expanded our production around Asian region, especially China. We have planned to expand our market to more countries in Europe and the USA concentrating on herbal product line that we can produce. Oral care products, such as, toothpaste, toothbrush. Body care, such as, bar soap, shower cream. Hair care, such as, shampoo for falling hair — hair tonic - conditioning shampoo and pollution prevention.
“We anticipated that the trustworthy IBS research result will reassure consumer trust on natural herbal efficacy. Further more, all the above-mentioned Twin Lotus marketing activities will positively gain 5-10% more revenue for Twin Lotus”, Mr, Bundith ended.
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