Bangkok--29 Apr--Hill and Knowlton
HP today unveiled a new line-up of HP LaserJet printers and solutions for SMEs, featuring industry-first innovations such as HP Smart Install and Auto On / Auto Off that drive productivity and increase cost efficiency for users. The company expects sales growth of its LaserJet range by 20% in 2010.
According to Mr. Thitaphon Boonprasit, Marketing Development Manager of LaserJet and Enterprise Solutions, Hewlett-Packard (Thailand) Ltd., HP - as the world’s leader in printing solutions - has introduced new innovations and technology to the market. Mr. Thitaphon also noted that HP’s status as a trusted brand, as demonstrated by the Company’s no. 1 position in the LaserJet market, with a market share of 29% in 2009, according to IDC.
HP today announced an expanded portfolio of imaging & printing products and solutions to help SMEs accelerate their return to growth in a post-GFC economy. They are doing this through initiatives in three areas: Environment for SMB Business Benefits, Innovation in Products & Solutions, and choice in how customers purchase. These offerings allow customers to achieve an optimized output strategy for immediate and near-term cost savings.
Environment for SMB business benefits
HP is creating a new portfolio of industry-first technology, offered as part of its products, resulting in a reduction of environmental impact. HP is providing a value equation that encompasses how the Company can help SMEs go green for their bottom-line and accelerate the growth of their business.
An industry first, HP Smart Install allows customers to begin printing in as little as two minutes by simply connecting a netbook, notebook or desktop PC to the printer with a USB cable — no CD required.(2) HP Smart Install eliminates the need for CD drivers and also provides an intuitive interface for users to connect printers to PCs via a USB cable. Just plug-in the USB cable to the printer, connect to Windows and installation will begin automatically.
HP’s industry-first Auto-On/Auto-Off technology uses up to three times less energy than a device’s normal sleep mode. HP Auto-On technology, which intelligently senses activity — such as when a print job is sent to the printer — and awakens the device automatically from “off” mode(5) complements HP Auto-Off technology, which automatically adjusts the power settings and turns the printer off when there is no print activity. With this innovative technology, SMEs can configure their device to automatically turn off either when it senses there is no activity after a set interval, or at a predetermined time each day to help save energy, using less than one watt of power consumption in Auto-Off mode.
HP’s Duplex printing feature helps reduce paper waste and energy costs with automatic two-sided printing. For SMEs looking to reduce energy consumption and save on resources and costs, two-sided printing is a significant tool to reduce paper waste and consequently their overall environmental footprint.
HP’s Carbon Footprint Calculator can help SMEs reduce their environmental impact. The user-friendly HP Carbon Footprint Calculator for printing tool gives SMEs the ability to measure and evaluate the existing carbon footprint of their current printer or fleet of printers (including energy, paper use and carbon emissions) to understand how they can reduce their impact and save money through responsible printing.
HP introduces its new LaserJet printers for increased productivity and efficiency.
The affordable, ultra-compact HP LaserJet Pro P1102w Printer — the most energy-efficient laser printer on the planet — features wireless functionality and is the company’s smallest, most affordable laser printer. Offering fast print speeds, professional print quality, an intuitive control panel and HP Auto-On/Auto-Off technology, HP LaserJet Pro P1102w printers help customers affordably increase efficiency. In addition, with HP Smart Install, the printer lets SME owners quickly connect and print on the go or from virtually anywhere in the home or small office. The printer is available at 5,290 baht (VAT included)
HP’s LaserJet Pro P1102 Printer offers fast print speeds, professional print quality, an intuitive control panel and HP Auto-On/Auto-Off and Instant-on technology. The HP LaserJet Pro P1102 Printer help customers affordably increase efficiency. The printer is available at 3,590 baht (VAT included)
HP’s LaserJet Pro M1132 Multifunction Printer offers fast print speeds, professional print quality, scan and copy, and helps customers affordably increase efficiency and save energy. The printer is available at 4,890 baht (VAT included)
HP’s LaserJet Pro M1212nf Multifunction Printer offers networked, professional print quality, scan, copy and fax. Boasting 1st page printing at only 8.5 seconds and Instant-on technology, the HP LaserJet Pro M1212nf Multifunction Printer helps customers affordably increase efficiency and save energy. The printer is available at 7,790 baht (VAT included)
HP’s LaserJet Pro P1566 Printer offers professional print quality with HP Smart Install, letting SME owners quickly connect and print on the go or from virtually anywhere in the home or small office. The printer is available at 10,190 baht (VAT included)
HP’s LaserJet Pro P1606dn Printer offers professional print quality with duplex printing and energy saving features such as HP Auto-On/Auto-Off. The printer is available at 14,690 baht (VAT included)
Company’s first scanner for mobile professionals
HP is delivering more solutions for SMEs who want to stay connected while on-the-go, understanding that flexibility is the way to emerge more successful from this economic period. Weighing only 0.64 kg, the ultra-compact, portable HP Scanjet Professional 1000 Mobile Scanner enables business customers to scan documents in the office or on-the-go at client locations or in the field. Featuring Instant-on Scanning Technology to save energy, the scanner can quickly scan two-sided documents in a variety of sizes and thicknesses, from embossed business cards to long forms and color brochures, and save them in different file formats. The scanner is available at 7,700 baht (VAT included)
Choice in How Customers Purchase
HP is now leveraging the enterprise level expertise of its industry leading business partners to provide SMEs with HP OPS. The service offers a variety of HP products including entry level up to high-end models that will match well with customers’ needs. Through this service, SMEs will be able to better manage the cost of their hardware and supplies, and concentrate more on their core business. In addition, HP is also offering HP Carepacks which extend warranty from 1 year to 3 years.
Targeted growth of 20% in 2010, using three key strategies:
Geographic Expansion — HP is focusing on expanding its upcountry sales coverage and aims to achieve a ratio of 70:30 for LaserJet sales between Bangkok and upcountry. In addition, HP has increased its number of sales experts in upcountry areas anticipation of such coverage, focusing mainly on hypermarkets. Channel development will also be enhanced to improve experts’ sales skills and knowledge about products and solutions, helping SMEs to select the products best suited to their needs.
Comprehensive product portfolio — HP has added six more HP LaserJet Printers to its line up, including a mobile Scanjet for SMEs. These products will enhance SMBs’ capabilities by providing flexibility and increasing cost efficiency.
Extension of retail space — as a reflection of its expanded product range, HP will extend its retail space for both sales and product demonstration purposes. Branding visibility will also be enhanced in those retail spaces in order to provide information about features and benefits to customers. Decoration and branding will be placed at points of sale, in the central area of retail shops, and on shelves.
“Today’s SMEs need to use their resources wisely, working smarter and faster to maintain their competitive edge as the economy recovers,” said Thitaphon Boonprasit, Marketing Development Manager of LaserJet and Enterprise Solutions, Hewlett-Packard (Thailand) Ltd., “HP, the long-time leader in LaserJet technology, offers SMEs an unrivaled opportunity to accelerate growth through industry-first printing technologies and products that deliver savings every time they are used,” said Mr. Thitaphon.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.