Bangkok--30 Apr--Aziam Burson-Marsteller
Asian Honda Motor Co., Ltd., Honda’s Bangkok-based Asia & Oceania Regional Headquarters, today released the company’s export results for the first quarter of 2010. Mr. Fumihiko Ike, President & CEO, Asian Honda Motor Co., Ltd., reported that, “Thanks to the global economic recovery, demand from the international market has significantly increased, which had a positive impact on Honda’s export performance from Thailand in Q1 2010. During the quarter, exports for all three of Honda’s main product lines — automobiles, motorcycles and power products — reached 24,689 million Baht, representing a 53% increase compared to the same period last year. Based on this result, we are maintaining our annual target for the total export value from Thailand of 90,000 million baht, or a gain of 28% over 2009.”
Automobiles:
In the first quarter of 2010, total exports of Honda’s automobile CBU and CKD products increased 59% to 15,746 million baht. Automobile CBU exports increased 31% by volume to 16,334 units, driven by a recovery in demand, particularly in Australia. Automobile CKD exports staged a significant increase of 87% by value to 6,952 million Baht due to strong market demand in Asia. At the end of 2010, Honda expects exports of automobile CBU units to grow 28% by volume to 48,851 units and 30% by value to
26,888 million baht while automobile CKD exports will see consistent value growth reaching 27,099 million baht.
Motorcycles:
Total motorcycle CBU and CKD export value in Q1 2010 increased 50% from 3,447 million baht to 5,166 million baht. Exports of motorcycle CBU units increased 45% by value to 296 million baht, while exports of motorcycle CKD units rose 50% by value to 4,870 million baht, with strong contributions by market expansions in Vietnam and Indonesia.
For motorcycle CBU units, Honda exports three key models from Thailand — the Innova, the CBR125 and, most recently, the PCX — to over 28 countries worldwide with the key markets being Europe and Asia. At the end of 2010, Honda is targeting total motorcycle CBU and CKD exports to achieve 44% growth by value to reach 23,415 million baht. Power Products: Thailand is Honda’s largest export production base for power products. Currently, Honda exports a wide range of power products to over 80 countries worldwide with important markets in the Asia-Oceania, USA and Europe. Exports of power products including CBU and CKD components increased 58% from 1,836 million baht to 2,894 million baht in Q1 2010. By the end of 2010, Honda targets total exports of power products reaching 1,737,541 units, with a value of 10,341 million baht. Honda is one of the world’s leading producers of advanced technology mobility products. It is the world’s largest manufacturer of clean, fuel-efficient internal combustion engines and the largest producer of motorcycles. Honda started exporting from Thailand in 1987 and the value and volume of product exports from Thailand has constantly grown. By end of 2010, the cumulative value of Honda exports from Thailand is expected to reach 716,663 million baht.
Honda PCX, produced by Thai Honda Manufacturing, is the latest model exported worldwide.
Media information, please contact:
Asian Honda Motor Co., Ltd.
Anjali Jalichandra Tel. (0) 2236-0256 ext 1500 Email:
[email protected]
Waraporn Pongpaiboon Tel. (0) 2236-0256 ext 1503 Email:
[email protected]
Aziam Burson-Marsteller
Satida Sritunyatorn Tel. (0) 2252 9871 Email:
[email protected]
Saranjit Chuwongkomol Tel. (0) 2252 9871 Email:
[email protected]