Bangkok--4 May--OASIS MEDIA
Prize of Wood Industry discloses its market strategy today to build CHALE’T brand as a symbol of wood innovation. In its latest move, the brand is to launch many of its new innovative products at Architect ’10 which include CHALE’T Inno Resort, a modern resort-styled home, CHALE’T da Vinci, an innovative wood structure of the future, and Accoya, the world’s most stable and durable wood.
Mr.Khomwit Boonthamrongkit, Managing Director of Prize of Wood Industry Co., Ltd., manufacturer and distributor of CHALE’T wooden products, discloses about the company’s marketing strategy today that it will keep its focus both on local and the Asia-Pacific markets, which are the markets it has satisfactorily succeeded so far since the markets have become aware of CHALE’T brand as a symbol of wooden innovation in line with the company’s policy and R&D budgets set in the past.
“Prize of Wood Industry is the manufacturer and distributor of CHALE’T branded products as well as several other innovative wooden products for structural and interior purposes. We offer complete range of wooden products for home building and construction and have been importing quality materials from all over the world to combine with the latest technologies and our world-class manufacturing standard. As an ISO 9001:2000 certified company, we have continually developed new technologies for the wood working industry in order to provide a perfect living for all home owners.
As usual, this year we have brought together a collection of our innovative wood products to exhibit at Architect ’10 for architectures, interior designers, home owners and the general public to see, feel and experience. Our products offer a good number of varieties and assortments, which have been developed to truly serve both structural as well as architectural needs of a unique living.” Mr. Khomwit said.
All CHALE’T wooden products, which will be exhibited at Architect ’10 to be held during April 30 — May 5, 2010, are currently made available at booth # F508, Challenger Hall 2, IMPACT Muang Thong Thani. This year highlights include.
- CHALE’T Inno Resort — a modern resort styled home. With a well thought-out prefab system, the innovation requires short construction period and has a usable area of 61.57 SQM.
- CHALE’T da Vinci — an innovative wood structure of the future. With Prize of Wood’s advanced knowhow, small pieces of wood are used to form wooden structures, whether bended or straight, suitable for both structural as well as interior purposes.
- Accoya — the world’s most stable and durable wood. This product, which has a guarantee of 50 long years for exterior usage, is made available in Thailand with Prize of Wood Industry as its exclusive distributor.
All innovative products mentioned above are made available through the integration of 3 conceptual knowledge; namely
1. Wood Architecture
2. Wood Engineering
3. Wood Technology
In the future, Prize of Wood Industry will still be committed to continual researches and developments so that all products made under its CHALE’T brand become a leading brand in innovative wood products for structural and architectural purposes as well as a symbol of a truly perfect living.
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