Bangkok--6 May--Thai Airways International
Thai Airways International Public Company Limited will launch an exclusive publication to commemorate the 50th Anniversary of its establishment. Fifty Years of Golden Journey is a special publication comprising four sections and is available in both Thai and English language. It will be released on 1 May 2010.
THAI’s history THAI’s history is a chapter that captures all the major events and activities THAI has been a part of, year by year, since 1960. Readers can learn about its beginning with the Royal blessings and patronage by the Royal Family throughout the five decades. As well, readers can follow THAI’s various activities and milestones that include an exposition at The World Expo, taking part and winning in the New Year’s Rose Parade, becoming the official airline for the 13th Asian Games, to engaging in an ever-growing role in Corporate Social Responsibility.
Service from the Heart This section takes readers on a journey back to the early days of THAI hospitality on board during flight and on the ground at the airport. Besides the renown soft and caring services THAI is famous for, Service from the Heart covers other areas such as its business units in catering and cargo, where customers share their impressions of and experiences with THAI.
50 Untold Stories THAI executives, management, and staff of yesteryear reveal many interesting and memorable stories, untold and unheard of by many until now. Readers will find delight in reading “historical” accounts such as how the “dancing man” logo came to be on the aircraft livery, the airline’s early adventures in Kathmandu, and the “Jumbo Job” when THAI purchased its first Boeing 747-200 jumbo jet.
THAI’s vision As THAI begins its journey toward the next 50 years, this section elaborates on THAI’s vision that will lead the airline to be the world’s largest and fastest growing airline for passenger and cargo services in the Asia Pacific region. The reader will be able to appreciate how THAI envisions the continuation of its record of achievements, as has been recorded comprehensively during its vibrant 50-year history.
Fifty Years of Golden Journey is a collection of the love and pride that past and present THAI employees have for the company.
International Public Relations Department
Thai Airways International Public Company Limited
Tel : (662) 545-2662 / 2663 / 1711 / 4686 / 1705 / 2720
Fax : (662) 545-3891