Bangkok--13 May--Weber Shandwick
The legend just gets better and better! adidas proudly presents its brand new version of the legendary Barricade. The Barricade 6.0 features unrivalled stability and durability characteristics and surprises with a new design and reduced weight. Justine Henin, Andy Murray, Ana Ivanovic and Jo-Wilfried Tsonga will wear the Barricade 6.0 at the 35th edition BNP Paribas Open in Indian Wells.
When the first Barricade was introduced ten years ago, it redefined the industry with unprecedented stability, durability and comfort. The perfect hard-court shoe was created! The Barricade 6.0 continues its rich tradition and makes this shoe one of the world’s most elite tennis shoes for over a decade.
“Since the launch of the first Barricade a decade ago, adidas has sold over 3.5 million pairs of Barricades making it one of the most successful tennis shoes of all time. Taking inspiration from the previous generations, the Barricade 6.0 offers a new level of performance delivering the perfect blend of stability, comfort and design and is lighter than ever.” said Rojanasit Meenijacin, Manager, Brand Communications, adidas (Thailand) Co., Ltd.
The Barricade 6.0 is an all-court tennis shoe featuring its unique “claws” technology for perfect forefoot stability during extreme direction changes or lateral movements. Placed further in the forefoot area, the 3-Stripes match with the position of the “claws” and thus create an upper with cleaner lines and a more distinctive design. The shoe also features the Torsionฎ system for optimal surface adaptation, adiPRENEฎ+ for forefoot cushioning, and adiWEARฎ for better durability.
“The Barricade 6.0 is the most holistic Barricade I have ever designed. I was inspired by futuristic industrial design and every line and detail follows a clear, minimalist design philosophy. The Barricade “claws” stability unit and the typical colour block in the midfoot area best demonstrate the interplay of functionality and design. I am also very happy that we designed a women’s model with even softer and rounder lines for a more feminine look,” commented Thomas Weege, Global Head of Footwear Design, who designed all six Barricades.
The women’s model of the Barricade 6.0 is specifically developed for the different needs of female athletes. adidas adjusted the claw stability construction for more forefoot flexibility and shaved off weight without compromising on durability or stability. Whereas the men’s shoe transmits power, speed and athletic force, the women’s version displays a touch of female elegance thanks to softer and finer lines around the claws on the forefoot.
adidas’ Barricade 6.0 is now available at adidas Sport Performance Concept Stores and authorised dealers nationwide, at Bt5,590.
High-res photographs of the Barricade 6.0 can be downloaded from:
http://www.flickr.com/photos/icon_newsroom/sets/72157623866915160/
For further media information, please contact:
Onanong Pratakphiriya / Bhawat Anuwong
Weber Shandwick
Tel.: 0 2343 6000 Ext. 059 or 062
Email:
[email protected];
[email protected]
สอบถามข้อมูลเพิ่มเติม โทร. 0892097694 m