Bangkok--18 May--UD Communication
In another sign of its leadership in the electrical appliance market, Panasonic has rolled out Panasonic VIERA 2010 to rock the Thai market in the wake of World Cup 2010. Its newest product launch introduces 3D HDTV, a breakthrough 3D technology for ultimate viewing, and a new range of innovative LED TVs.
Panasonic Siew Sales (Thailand) Co., Ltd.'s Viera Plasma TV and LCD TV Group of Products, the leader in sound and image quality for the electrical appliance market, has launched products in the 2010 Panasonic VIERA Plasma TV and LCD TV lines. Panasonic VIERA 2010 consists of nine models of Plasma TV, plus, Full HD 3D equipped with VIERA CAST IPTV for Internet connectivity and Neo Plasma technology, an advanced innovation that offers an improved high-contrast ratio of 5,000,000:1 for enhanced dynamic image clarity; and 10 models of LED TVs, highlighted by LED TV with IPS LED panels, Panasonic's exclusive technology offering a contrast ratio of 2,000,000: 1, plus lower power consumption.
Mr. Toshihiro Majima, Deputy Managing Director of Panasonic Siew Sales (Thailand) Co., Ltd., said “Nowadays, modern consumers prefer a television with clearer image quality, higher responsiveness, and a sharper display of millions of colors. Panasonic's continuous technological development and discoveries have convinced us that television is not limited to the function of merely “to watch,” but has evolved to the level of “to use” as it reaches for the ultimate goal of “to experience.” And in 2010, the Panasonic has taken its products to the next level of efficiency with Neo Plasma TV, giving high-quality images and lower energy consumption. For superior cinematic viewing, our Full HD 3D Plasma TV offers the consumer an entertainment experience as reflected in our “irresistible accuracy and attraction” philosophy. With the latest technological integration, the LED TV and IPS LED display provides exquisitely beautiful images from every viewing angle and helps save energy.
“To continue Panasonic's policy of environmental friendly 'eco ideas', Panasonic's VIERA 2010 has been developed to ensure the best use of resources, longer life, lower impact on our environment, and higher energy saving,” Mr. Toshihiro Majima added.
Ms. Luriya Banchong, VIERA Plasma TV & LCD TV Product Manager, added that the VIERA Plasma TV 2010 range is highlighted with an improved to the new panel production process incorporated with Neo Plasma technology to offer a Infinite Black image quality with a contrast ratio of 5,000,000 :1, the highest in the market today. VIERA displays superior accuracy in cinematographic image quality, especially in scenes where it's difficult to achieve a proper contrast balance between light and dark, making VIERA Plasma TV the best viewing experience available. Plus, Panasonic's 600Hz Sub-field drive ensures a smooth and natural motion of moving images.
Full HD 3D is expected to be a groundbreaking product in the plasma TV market this year. Panasonic's Full HD 3D won 2010 Best in Show and Best in Television from Consumer Electronics Show in the United States, proof of its superior viewing experience with Plasma 3D. Its VIERA CAST IPTV offers Internet connectivity equipped with Wireless LAN, keyboard, USB Memory, and a display that can project content and favorite entertainment from Picasa, YouTube, Skype3 with no PC required.
Also, Panasonic has introduced a 3D FULL HD Blu-ray Disc player for perfectly aesthetic image and sound quality. Panasonic's VIERA Plasma Hi-End models are also recognized by THXฎ Ltd., a major movie special-effects company owned by famed film producer and director Mr. George Lucas, which said VIERA provides a total, immersive entertainment experience with the accurate image and sound quality that film-makers desire.
Panasonic's LCD TV products are outstanding with simple but elegant designs. Their IPS alpha panels provide wide-viewing angles, available in sizes of 32-42 inches, highlighted by LED TV with IPS LED panel, Panasonic's latest innovation that employs LED technology to project high-quality details and clarity with a dynamic contrast ratio of 2,000,000 :1 at greater energy savings. The LED panel is only 1.5 inches thick.
VIERA Plasma TV and LCD TV products are also combined with enhanced functionality such as The VIERA Image Viewer, or SD Card slot, helps users view still images and moving pictures on a larger screen.
The features of images and sounds make VIERA Plasma TV and LCD TV the best choices for motion images, such as from action movies and sports, especially during the upcoming World Cup 2010. Audiences will better enjoy the viewing of the event. Also, Panasonic is taking part in an event to predict the results of the games by offering 29 prizes of VIERA LCD TV and Home Theatre sets. Together with Siam Sport newspaper, Panasonic has created some 200,000 guide books for viewing the event.
Panasonic has prepared a marketing communications budget for the new products employing advertising, public relations, event activities, sales representatives via television, radio, print media, and Out of Home outlets. And this year for the first time, Panasonic's brand ambassador Khun Kane — Theeradej Wongpuapan — will share his superior experience in watching television with “The Realistic Power.”
For more information and to experience the quality of these products, please visit Panasonic retailers at leading department stores. For more details, please call the Panasonic Call Center at 02-729-9000, or visit us at http://panasonic.co.th