Bangkok--18 May--Hill and Knowlton
Local businesses encouraged to transform their image by taking advantage of HP’s first eco printing technology; 200% growth targeted for Graphic Solutions Business in 2010.
HP today unveiled an expanded portfolio of HP Latex Printing Technology solutions designed to broaden production capabilities for a greater number of customers and provide a viable alternative to eco-solvent technologies. The offerings enable small and midsize digital print and sign shops, copy shops and photo labs to produce indoor and outdoor applications with ease while reducing their environmental impact.
Mr. Somchai Soonswang, General Manager of Imaging & Printing Group, Hewlett-Packard (Thailand) Ltd., disclosed that the total market of large format printing in Thailand in 2009 grew by 9% with HP a leader in this market, enjoying a share of 80% including both technical and graphic printing. HP sees that there are tremendous opportunities for large format printing especially in both indoor and outdoor media in line with the continuous growth of the advertising industry. In fact a recent AC Nielsen study placed the total value of advertising spending in Thailand in 2009 at 89.1 billion baht. Although broadcasting shared the highest proportion, spending on print advertising was as high as 30%, including newspapers at 16%, magazines at 6%, outdoor media at 4%, transit media at 2% and in store media at 1%.
HP sees that there will be more and more graphic printing being used in a wider variety of media, particularly amongst lifestyle businesses, such as healthcare, restaurants and hotels. As such, HP is focusing on new printing innovations that can respond to this trend with environmentally-friendly inks that are safe for human touch.
The HP Designjet L25500 Printer with Latex ink technology is the industry’s first eco-printing technology to be developed for print service providers, offering easy, low-maintenance printing for a wider range of applications — from indoor point-of-purchase displays, exhibition graphics and interior d?cor like wall murals and fabrics to outdoor banners, bus shelters and vehicle wraps — more than is possible with eco-solvent or traditional water-based printing alone.
Designed to reduce the impact of printing on the environment, HP Latex Inks produce odorless prints that allow placement in point-of-purchase environments where odor is a concern. HP Latex Inks are non-flammable and non-combustible, do not require hazard warning labels, and contain no hazardous air pollutants (HAPs). Additionally, no special ventilation equipment or external dryer is required and the HP Designjet L25500 Printer features the ENERGY STAR? rating, which demonstrates compliance with strict energy-efficiency guidelines.
HP also introduced six Original HP printing materials compatible with HP Latex Ink printers. These additions expand the portfolio to 19 printing materials, including seven recyclable substrates and several PVC-free alternatives.
HP White Satin Poster Paper — a multi-layer, bright-white coated paper developed to provide durability and excellent image quality for indoor and outdoor advertising applications and can be recycled through commonly available recycling programs.
HP One-view Perforated Adhesive Window Vinyl — a self-adhesive vinyl, designed particularly for window graphics, with a perforated, black back film and white paper liner that provides stunning graphics on one side and a clear view from the other.
HP Air Release Adhesive Gloss Cast Vinyl — a high-performance white cast vinyl with a gloss finish and an opaque permanent adhesive that provides clean removability, laminated outdoor durability up to five years for vehicle and fleet graphics applications and a new HP Performance Warranty when used with the HP Clear Gloss Cast Overlaminate.
HP PVC-free Gloss Adhesive Film — a PVC-free alternative to monomeric vinyl that offers excellent performance in a white film with a gloss-satin finish and a permanent, repositionable adhesive for strong adhesion and outdoor durability as well as glass and all-purpose cleaner rub resistance.
HP PVC-free Wall Paper — a flame retardant, strippable, pre-pasted wall paper with an ultra-smooth finish that provides vivid color, high-definition detail for close viewing and an odor-free alternative to PVC for wall murals and creative designs; provides up to 20 years display permanence indoors, away from direct sun;) easy-to-install paper also tears off easily and comes with an HP warranty for clean removal.
HP Light Textile Display Banner — a PVC-free, flame-retardant, uncoated polyester textile banner material that delivers long-lasting indoor image quality, dimensional stability during printing and is recyclable through the HP Large-format Media take-back program.
“Customers have been asking us for a versatile, cost-effective alternative to eco-solvent-based printing solutions for the production of a wider range of indoor and outdoor large-format applications, while reducing the impact of printing on the environment,” said Somchai Soonswang. “The expanded HP Latex Printing Technology portfolio enables us to meet and exceed this demand for a variety of customers, allowing them to create a competitive advantage and seize new growth opportunities. HP expects its Graphic Solutions Business to grow by 200% in 2010 following the launch of this new technology.”
HP and the environment
For decades HP has been an environmental leader, driving company stewardship through its HP Eco Solutions program, which spans product design, reusing and recycling, as well as energy and resource efficiency. HP influences industry action by setting high environmental standards in its operations and supply chain, by providing practical solutions to make it easier for customers to reduce their climate impact and through its research on sustainability solutions that support a low-carbon economy. More information is available at http://www.hp.com/ecosolutions.