Bangkok--19 May--Total Quality PR
Visit Britain partnership to take the world on an epic journey of Robin Hood’s Britain
Celebrating the release of ‘Robin Hood’, the Britain based film epic staring Russell Crowe as the legendary outlaw, national tourism agency, VisitBritain (VB) and Universal Pictures along with other key tourism agencies and local authorities (the VB partnership) has come together to maximise exposure for the film, Nottingham, Sherwood Forest and the great British filming locations.
Robin Hood opens in cinemas nationwide from 12 May, and in line with the film’s release, the VB partnership has joined forces with Universal Pictures to invite you to become part of the motion picture experience at ‘Robin Hood — The Movie’ - an exhibition of costumes, props and behind the scenes materials. The exhibition will also feature weaponry and props from the film itself and will be on display in Nottingham Castle and the Sherwood Forest Visitor Centre from 23 March.
Ridley Scott, the film’s director, said: “It was fundamental to the project that this motion picture was filmed in Britain, it was extremely important to catch the real essence and feeling only British locations in particular could achieve. This new adaptation is a Robin Hood that viewers across the world have never seen before. The exhibition will give visitors the opportunity to really get up close and personal with the film and feel part of the production itself, along with understanding the importance of the surroundings we filmed it in.” He continues, “The only way we could achieve such a successful production was with the authenticity of the locations Britain and the East Midlands had to offer.”
The website http://visitbritain.com/robinhood features details of the exhibition, movie trailers, film locations and content regarding Britain so that visitors can follow in the footsteps of Robin Hood including a ‘Hood Trail’.
Sandie Dawe, chief executive VisitBritain said: “Robin Hood is an internationally recognised icon around the world with an enduring interest in his story. It is one of the few icons who has strong links to destination roots and many people from around the world can again associate the character with Nottingham. So who better than VisitBritain and the VB partnership to promote the film with our wealth of experience in delivering world-class global promotions around the release of major blockbuster films.”
There are also plans for a ‘Robin Hood Month’ in May to celebrate the release of the film. This will include a medieval re-enactment, Robin Hood Pageant, Nottingham city dressing, children’s festival and the launch of a Robin Hood beer. The VB partnership are also providing a unique competition opportunity in it’s 35 markets around the world for someone to banquet privately at Nottingham Castle with the Sheriff, along with one-on-one archery lessons at Sherwood Forest.
Special for Robin Hood fans, VisitBritain and Holiday Inn invite you to be a part of 35 lucky winners around the world to win a 5D/4N package tour to experience the Home of Robin Hood. Ultimate experience includes banquet privately at Nottingham Castle with the Sheriff and join one-on-one archery lessons at Sherwood Forest. To participate, simply reply to the following question via SMS as per details below. The winner will be chosen on basis of SMS cumulative point ( 1 SMS = 1 Point ), The person with the most number of correct answer will get the opportunity to visit Nottingham and Sherwood forest and discover locations linked to the legend of the fearless outlaws.
In the film, where does Robin Hood meet Lady Marian?
a. Nottingham
b. Chester
Give your answer by typing: NGAnswerName-SurnameE-mail for contact and send to 4240666 (charge 6 baht per 1 SMS excluding vat7%) Ex. NG B Wannipa Suksant
[email protected]
The contest runs until 31 May 2010. Terms and Conditions apply. More information on the activity, please contact Total Quality PR (TQPR) Thailand Co. Ltd., Ungkana Boonsawat (Apple), Tel 02 260 5820 ext. 125, E mail:
[email protected]