Bangkok--27 May--Spark Communications
One of Asia’s largest food surveys to suss out local cooking trends and dining habits
Electrolux, a global leader in kitchen and home appliances, is embarking on one of the largest Asian food surveys to find out local food preparation and eating habits across eight Asian countries - China, India, Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam. Slated to launch in May, the online survey aims to target 5,000 Asians and will be conducted in English, Vietnamese, Bahasa, Thai and Chinese languages via the local Electrolux websites.
“The Electrolux ‘Thinking of You’ brand proposition is very much alive and real in the work that we do. The Asian Food Survey gives us interesting insights into the trends of food preparation in Asia as well as the motivations of the consumers when it comes to food and dining.
This is the second time we are conducting such a large-scale survey, and we aim to gather opinions from our consumers, and in turn create real experiences that mean something to them,” Sutti Manokitjarunman General Manager, Electrolux Thailand said.
The survey comprises a questionnaire of multiple-choice questions covering food preparation and cooking and dining habits. The questionnaire will be available starting from May to July 2010. Participants of the survey in Thailand stand a chance to win Electrolux portable Table Top Induction Cooker worth 3,290 Baht.
"Understanding the cooking and eating habits of our local consumers is critical to designing and developing the most ideal appliances possible. The Electrolux Asian Food Survey provides us with key input so that we truly understand our consumers to ensure our product development and marketing efforts are locally and regionally relevant. The findings and insights from the survey will certainly shed light on local cooking trends, how meals are served and dining habits," Sutti Manokitjarunman General Manager, Electrolux Thailand said .
For more press information and pictures, please contact:
Warangkana or Patcharapa
Spark Communications, Tel. 02-653-2717-9
Email:
[email protected] /
[email protected]