Bangkok--27 May--Hill & Knowlton
Watsons Your Personal Store is offering PURE BEAUTY’s Treatment Haircare range, imported from Korea, to cater specifically for Asian hair and the modern women’s busy lifestyle. Asian hair can be prone to damage from excessive heat styling, colouring and chemical treatments. With less time to take care of specific hair needs, hair can lose its lustre and become dry. PURE BEAUTY has developed, through advanced technology and an innovative formula, a range that protects and nourishes dry hair, making luxurious silky-soft hair simple and effortless for anyone.
All products from the Treatment Haircare range are enriched with an advance formula that targets dry and damaged hair. Using high quality Japanese Camellia Seed Oil, a well-known natural source of powerful anti-oxidants and rich in Vitamin E, the formula is nourishing and intensely moisturising. The oil effectively penetrates each strand of hair resulting in stronger and sleeker hair. The formula is also blended with luscious hair conditioners such as Panthenol (Vitamin B) that helps to smoothen and soften hair. Not only nourishing and moisturising, the range helps to repair and strengthen damaged hair with an improved elasticity that makes hair manageable everyday and on the go.
The Treatment Haircare range is made up of 4 products all infused with the beautiful aroma of Camellia flower.
1. Pure Beauty Treatment Shampoo (500ml. 225baht) — is for frequent use and gently cleanses and strengthens each strand of hair, leaving hair smoother and more manageable with a brilliant shine and elasticity.
2. Pure Beauty Treatment Hair Conditioner (500ml. 225baht) — the effects from Treatment Shampoo are further enhanced by following with the Treatment Hair Conditioner.
3. Pure Beauty Treatment Hair Mask (200g 180baht) — to repair severely damaged hair there is the intense conditioning formula that moisturises and revitalises hair in the form of a hair mask. The Treatment Hair Mask can be used once a week, or as often as needed, in place of the Treatment Conditioner. Added shea butter provides deep conditioning benefits.
4. Pure Beauty Treatment Essence Water (200ml. 180baht) — is for taming frizziness and flyaway hair caused by dryness. This non-rinse formula can be used on wet or dry hair. After shampoo and conditioning, use on damp hair from scalp to tips or spray evenly on dry hair any time to smooth and moisturise hair instantly.
PURE BEAUTY’s Treatment Haircare range is available now exclusively at all branches of Watsons Your Personal Store nationwide. More information, please visit www.watsons.co.th.
About Watsons
Watsons, the No.1 health and beauty retailer in Thailand with the highest sales for five consecutive years, was launched in Thailand in 1996 with the first store located at the Maneeya Center building. Watsons is the country’s leading health and beauty store currently with over 155 stores offering products from consumer goods to health & beauty products. Watsons continually aims to offer top quality products combined with value for money as well as providing high-standard service to every customer. Watsons is a subsidiary of the A.S. Watson Group, the world's largest health and beauty retailer with over 8,800 stores in 34 markets.
For more information, please contact:
Kamolrat Plodpai / Tawn Chatchavalvong
Hill & Knowlton Thailand
Tel. 0-2627-3501 ext. 109 or 118
Fax. 0-2627-3510
Email:
[email protected]