Bangkok--31 May--AIS
the latest smartphone innovation that its customers will be the first to experience.
May 31, 2010: Having received tremendous response to “AIS Smartphones Give You More” campaign from its customers, AIS joined hands with Samsung to launch another campaign focusing on increasing smartphone users, “Samsung Galaxy S”, the manufacturers’ highest specification smartphone to date offering exciting performance and technology that AIS customers will be the first to experience starting on June 2.
Mr. Titipong Khiewpaisal Vice President — Marketing of AIS, stated “The smartphone market has developed at such an amazing pace because all customer demands have been fully met. The Thai mobile phone market, thus, has grown by 35% compared to the same period last year. Currently there are more than 5 million smartphones in the market. (among which 800,000 are high-end phones such as BlackBerry, iPhone, Android phones) We expect 35% growth this year. Last year AIS data services, i.e. mobile browsing, Internet surfing, data downloading, emailing, chatting and other online applications, were increased by 110%.
We introduced the “AIS Smartphones Give You More” campaign to provide our valued customers with four-dimension total solutions services: cooperating with AIS strategic partners to give the best smartphones with the best packages to our customers, designing smartphone packages that give the most value to our customers, creating new, various applications, and providing smartphone experts at every AIS shop. AIS always tries to look ahead and to be the first to bring the best technology available to its customers. This is evidenced by the fact that AIS was the first mobile service company to introduce Android OS smartphones to the Thai market in 2009. Information from Gartner Inc revealed that Android saw an eightfold sales growth and its market share was increased by 8% during the first quarter of this year outselling and marking the first time that it had moved ahead of iPhone into the third place in the US smartphone market.”
Mr. Titipong added that “The launch Samsung Galaxy S, the latest version of Android's operating system, is a big leap taken by AIS in the Thai mobile phone market. AIS customers will have a chance to buy it first at 21,400 baht (VAT excluded) and will receive a free 50MB/500BT/GPRS package, totaling 6,000 baht for twelve months. Special offers from AIS that meet every customer’s needs include:
Apart from applications from AIS Application Store and Android Marketplace, AIS and Sumsung has jointly developed an AR (Augmented Reality) application, virtual reality on mobile phones. Samsung Galaxy S users can find privileges and discounts from over 500 AIS Plus shops around Bangkok simply by opening the AR application, holding up their smartphone and using it like the viewfinder on a camera. Within the 10 km range, AIS customers will also find e-books from the Nation Multimedia Group, which are available for downloading initially by AIS customers. AIS customers will have a chance to reserve Samsung Galaxy S first on June 2 and receive special packages: 1 GB *3 months and 500 MB *9 months totaling 7,500 baht. Moreover, the first 500 customers will receive 3,600BT Samsung Digital Photo Frames from AIS.”
Mr. Sitthichoke Nopchinnabut, Head of Marketing - Telecommunication Business, Thai Samsung Electronics Co., Ltd. stated “This year Samsung aims to develop smartphone innovations in response to users’ varying applications. We offer smartphones with all kinds of operating systems, particularly Android smartphones. The cooperation with AIS in the launch of Thailand's first smartphones on the Android Operating System can be marked as a new phenomenon of the Thai mobile market, where Android smartphone users can truly enjoy diverse Android applications, rich technology and enhanced mobile experience under the “Smartphone for Smart Life” concept. The Galaxy S is designed to provide immersive, intelligent and integrated experiences, with the power to enrich people’s lives through best-in-class services and technologies. With a user-defined daily briefing, lightning-fast processing speeds and location-based search options—the Galaxy S gives users the information they need wherever and whenever needed. A variety of applications from Android Market? allows users to even more extend the benefits and excitement of smart phone experience. Plus, users have access to Google? mobile services, such as Google Search?, Gmail?, and Google Maps?. The Galaxy S represents the next level of intelligence in smart phones. This cooperation with AIS will make Galaxy S users’ lives more convenient, more exciting, and more integrated.”
Samsung Galaxy S will be available for pre-order from June 2 via AIS Call Center, AIS Shops, Serenade Clubs, Telewiz shops nationwide, selected TG Phone and Jay mart shop. For more information please call Samsung Service Center tel. 026893232, 1800293232, or visit our website at www.ais.co.th