Bangkok--31 May--Hill & Knowlton
Sony Thai Co., Ltd., a leader in innovative electrical appliances and the consumer lifestyle experience, cordially invites you to the launch of the Sony “Alpha NEX Series” digital camera in Thailand. In addition to the Alpha NEX Series launch, the Marketing Strategy for this significant advancement will also be presented. Not only will the Alpha NEX Series bolster Sony’s Alpha camera business, it is also set to boost Sony Thai’s overall business this year.
The press conference will be held on Thursday 3th June 2010, from 13.00-15.00 hrs at the Ballroom, S31 Hotel, located at the entrance of Sukhumvit 31 (BTS Phrompong or MRT Asoke).
Guests will have the opportunity to meet with Mr. Toru Seimitsu, Managing Director of Sony Thai Co., Ltd together with Mr.Toru Katsumoto, Senior General Manager, Personal Image & Sound Business Group of Sony Thai Co.,Ltd and Yoshimichi Kanou, Managing Director of Sony Technology Thai Co., Ltd. who together will preside over the launch of the Alpha NEX Series. They will also share the company’s marketing strategy and the latest promotional campaigns, which promise to offer consumers and the broader market the opportunity to get involved in fun activities. They will be joined by special guests - Chris Horwang, Kan Kantathavornand and Prof.Thavorn Ko-Udomvit — who will share in the experience, helping to launch the Alpha NEX series.
Agenda
13.00 — 13.30 hrs. Media to register and receive souvenir
Refreshments will be served.
13.30 — 14.30 hrs. Press conference
- Company vision, business direction and marketing strategy,
including commentary on Thailand’s digital camera market by top
Sony executives
- Official launch of Sony’s new product - the “Sony NEX series”
- Photo session
- Product showcase
14.30 — 15.00 hrs. Question and Answer session
15.00 hrs. End
For more information please contact:
Khun Pishnu Plaikaew or Khun Anchalee Bantadteang at
Hill & Knowlton Thailand.
Tel 0-2627-3501 ext. 154 and 215