Bangkok--3 Jun--Verve
Image of “Friends for Life... and Beyond” stressed with promise of “friend who is by your side when you are at topmost and bottommost points of life”
Ocean Life Insurance has released a new TV commercial to strengthen its image as the “Friends for Life… and Beyond”, underlining the company’s promise to be the friend who is by your side when you are at the topmost and bottommost points of life.
Mrs. Nusara Banyatpiyaphod, President of Ocean Life Insurance Co., Ltd., alluded to the company’s rebranding in 2009, when the new slogan “Friends for Life… and Beyond” was adopted and “friends” were portrayed from five different views, saying that Ocean Life Insurance has just launched a new commercial this year to get deeper into the meaning of the slogan with a new take of a friend as “the one who is by your side when you are at the topmost and bottommost points of life”.
This is the most touching definition of friendship according to a survey conducted by Ocean Life Insurance after releasing its first commercial last year. It was embraced by the company as the key message of the new commercial in order to stress the unique brand image and standpoint of Ocean Life Insurance, as the insurance company who is always by the side of Thai people through ups and downs of life. Insthink Co., Ltd. was the advertising agency assigned to tell a common experience, based on a true story, when one is at the bottommost point in life, but there is still Ocean Life Insurance’s agent who remains there by his side to give close and the most needed assistance and comfort. The commercial features a theme song titled “Puan Ku Chivit” (life partner), with Paiboonkiat “Pun” Keawkaew as vocalist. The song describes a friend who is always with you in times of joy and distress, just like how Ocean Life Insurance has always remained by the side of its customers throughout the past 61 years, and will be forever.
Titled “Mua Khun Tongkarn Puen” (when you need a friend), the TV commercial tells the story of a career man who is through with a life full of friends, and times when no one else is around but the “friend” from Ocean Life Insurance, who looks after him caringly and sincerely. The commercial started airing on May 17 in 60-second and 30-second cuts to articulate and broaden the brand awareness among target audiences.
Synopsis: “Mua Khun Tongkarn Puen”
The commercial begins with the picture of a hospitalized man, with voice-over, “I used to have a lot of friends… and be loved by friends”. A flashback is then made to the time when he worked in a company and shared good times with friends.
The story recollects the day when he suffered a layoff, with continued voice-over, “…until the day I fell”. The man walked away from the company all by himself, with no accompanying colleagues. He was hit by a car in front of that company and was sent to hospital where he spent hours and days without any visitor. That was until a “friend” from Ocean Life Insurance opened the door of this patient room and greeted, “how’re you, friend?” This friend was seen visiting the man regularly, bringing along with him some needed supplies, caring heart, and helping hands, as the man got better and better.
Back to present setting of the story, the friend from Ocean Life Insurance takes the man on his wheelchair out of the patient room for a pleasant view of the outside world. The man faces back towards this friend and says, “thank you… friend”.
Voice-over:
A friend is the one who remains by your side at the most important time of life.
Ocean Life Insurance
Friends for Life and Beyond
Ocean Life Insurance, the “Friends for Life and Beyond”
Press Contact
Corporate Communications Division
Ocean Life Insurance Co., Ltd.
Khun Adisak Srichan (Tor)
Tel: 0-2261-2300 Ext. 1627, 089-522-7882
Verve
Khun Wongchan Tangsongsak (Chan)
Tel: 0-2204-8221, 089-127-2089
Khun Nitida Asawanipont (Nida)
Tel: 0-2204-8226, 081-628-9848