Bangkok--9 Jun--Verve
Amway adds Artistry Face Series to Its Range of Color Cosmetics, Prompted by Survey Finding That 95% of Thai Women Wear Makeup
Artistry by Amway makes a new foray in color cosmetics by launching a new facial foundation series to capture the upward trend in beauty. A recent survey conducted in collaboration with Suan Dusit Poll on ‘Thai Women and Makeup Behaviors’ suggests that 95% of women usually wear makeup and 71% of them uses facial foundation products. Most women believe that makeup helps improve their appearance, enhance their personality, hide imperfections and feature beautiful parts of their face. Amway is confident that the new Artistry Face series will be a favorite among Thai women and expects the company’s cosmetics business to enjoy market-leading sales of Bt3 billion this year.
Mr. Kittawat Ritteerawee, General Manager of Amway (Thailand) Limited, reveals that Amway will continue to launch new series of Artistry and Nutrilite products to meet today’s health and beauty trend, especially among women who need greater self-confidence and want to look good in their own styles—a trend that contributed the continuous growth of the overall cosmetics market in Thailand. In the past year, the market for facial foundation grew by 7%, thanks to the increasing popularity of the products in their everyday life. Amway has therefore partnered with Suan Dusit Poll in a survey on ‘Thai Women and Makeup Behaviors’, which sampled 1,023 Thai women aged 20-35 years old.
“The findings revealed that 95% of the respondents wore makeup, among them 71% used facial foundation products while 24% did not, and the remaining 5% did not wear makeup at all. We also learnt that 34% of the respondents wore makeup daily and 37% only wore it on weekdays. The largest group of 28% believed that makeup could enhance their appearance and personality, followed by 27% who thought makeup corrected imperfections and emphasized attractive parts of their face, and 16% who expected makeup to make them look younger. The study gave us better insights into what women want, in particular the concerns that prevented many of them from using facial foundation, such as looking unnatural, sticky feeling, and the hassle from using it. With these findings, we are especially confident to introduce the new ‘Artistry Face’ foundation series that solves all the mentioned problems,” says Mr. Kittawat.
Ms. Ratana Channara, Marketing Director of Amway (Thailand) Limited, adds about ‘Artistry Face’, saying that the new facial foundation series ‘knows’ the nature of women’s facial skin and is available in forms of liquid foundation, powder foundation, loose powder, compact powder, and concealer. The series is developed with Artistry’s advanced technologies to ensure perfectly smooth and natural looking skin regardless of the skin tone. Artistry Face combines double benefits as the last step of daily facial nourishment and the foundation before coloring begins. Amway is confident that Artistry Face will be well loved by Thai women and serve as an active contributor for Artistry cosmetics to achieve an overall sales of Bt3 billion by the end of this year, extending the brand’s leadership as the best-selling prestige cosmetics in the Thai market.
“Artistry Face foundation series combines 4 new technologies for beauty: Artistry Ideal Shade Technology that adjusts the foundation’s smallest molecules to the natural skin tone of each woman, making shade selection easier and hassle-free; Artistry Ideal Powder Technology which makes the foundation especially smooth and impressively covers fine lines and skin flaws; and Artistry Aura of Protection and Protective Complexion Barrier that essentially protect the skins from the daily pollutions. The products also contain skin-friendly UV protective substances with high SPF that deal with both UVA/UVB. And like all other Artistry products, we guarantee customer’s satisfaction with our unique money-back policy,” she says.
Ms. Ratana continues, pointing out that Artistry Face will turn facial foundation into an easy step for women of all skin tones. It feels light and is easy to smooth over the face for a perfectly natural look—responding to the quintessential demand of Thai women and in line with the company’s epitome of customer’s satisfaction. During the first stage of introduction, a special ‘Cosmetic Surgery Workshop’ will be organized for over 5,000 Amway Business Owners, turning them into avid beauty consultants for their nationwide customers. The company will also provide beauty knowledge and share makeup tips to new generation consumers through women magazines and on Artistry’s facebook page www.facebook.com/artistrythailand, which are the key sources of knowledge and information for modern women to decide on buying cosmetics.
“Artistry Face” has been allergy tested and approved by dermatologist and has been confirmed by eye specialists concerning safety for contact lenses wearers. The products are offered with money-back satisfaction guarantee. For more information or to order, contact Amway Business Owners nationwide or call Amway Call Center at 0-2725-8000 or visit www.amwayshopping.com or www.artistry.co.th
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