Bangkok--10 Jun--Bangkok Public Relation
iu
Announces Bht 50 million increase in budget for football activities to reach a total of Bht 170 million
The Coca-Cola system in Thailand, today, announced the launch of a comprehensive package of activities to celebrate the 2010 FIFA World Cup and cement its position as a prominent promoter of football and its official sponsorship of the 2010 FIFA World Cup. The announcement was made at a major event organized at The Esplanade Ratchadapisek with key executives of the Coca-Cola system in Thailand present, including Mr. Pornwut Sarasin, Vice Chairman of Thai Namthip Ltd., Maj. Gen. Patchara Rattakul, Chief Operating Officer of Haad Thip Public Co.,Ltd. and Ms. Krobkeaw Panyarachun, Marketing Communication Manager of Coca-Cola (Thailand) Ltd.
As part of the new package of activities, Coca-Cola will let fans get closer to the 2010 FIFA World Cup matches by securing the rights to transmit the matches live on giant screens in ‘Celebration Park’ that are being set up in 15 cities around Thailand and at 18 locations in Bangkok between 11th June and 11th July, 2010, in a way that only Coke can deliver.
Additionally, more than 5,000 Coca-Cola partner establishments around the country, including hotels, restaurants, and entertainment venues are being given rights to show live matches to their patrons every day.
Ms. Krobkeaw Panyarachun, Portfolio Connection Manager of Coca-Cola (Thailand) Ltd, said, “We are increasing our budget to support football related activities by 50 million baht, to a total of 170 million baht, this year. The spending is for all activities that can help football fans enjoy football and the 2010 FIFA World Cup in a way that nobody else can do.”
“Not only is Coca-Cola an official sponsor of the 2010 FIFA World Cup, but we are also a Platinum Sponsor for the live broadcast of all World Cup matches. In partnership with RS Public Co., Ltd., which is the holder of the broadcast rights in Thailand, we promise to bring to our fans across Thailand all World Cup matches live every match day. Consumers can identify the establishments with live broadcast rights by looking for the RS stickers which are being distributed by Coca-Cola,” she said.
Ms. Krobkeaw said that the Celebration Park will include ice cold Coke with delicious food from famous caterers, renown football gurus such as Jackie, Bor Boo and Tor Tong as well as football stars from local teams like Phuket FC who will join in live narration of games. There will also be live concerts from ‘Tattoo Colour’, which is Coca-Cola’s music ambassador, and other famous city bands.
“For football fans across Thailand, you need only show up at a Coke Celebration Park near you and present five football-design Coke bottle-caps to join the celebration at the Celebration Park,” said Ms. Krobkeaw.
According to Ms. Krobkeaw, TV audiences stand to win Bht 4.15 million worth of gold, everyday, throughout the World Cup tournament. Consumers have to guess the winner of each match and mail the entry along with a football themed bottle-cap of Coke, Coke Zero, Fanta, Sprite or Minute Maid Splash, to P.O Box 9, Pathum Thani 12000.
Also, 36 lucky fans will be flown to South Africa to watch the World Cup live on the pitch. Thirty of the lucky fans will watch a Quarter Final and three the Final. The lucky fans include participants in promotions including two winners of the Coke ‘Brrr’ video contest and a Coke ‘Fan-for-Life’, who can attend five World Cups from the 2006 World Cup through to the 2022 tournament.
Next to this, the Sports Authority of Thailand is being given Bht 1.5 million to help develop local football in 15 provinces around the country and to promote health and sports skills among the public.
Ms. Krobkeaw said, “The football campaign we’ve been conducting since the beginning of the year has been a huge success. Our goal is to fulfill the public’s passion for football and to tie Coca-Cola and football together in every possible way, be it at the global level of the 2010 FIFA World Cup, or the national level of the Thai Premier League, or at the grassroots level of the Coke Cup, where we want to help elevate football in Thailand to international standards.”
To follow Coca-Cola’s football initiatives and consumer activities, please visit www.iCoke.co.th.
COCA-COLA AND FIFA WORLD CUP
Coca-Cola has had stadium advertising at every FIFA World Cup since 1950. It has had a formal association with Federation Internationale de Football Association (FIFA) as an official World Cup sponsor since 1974, or more than 35 years. Coca-Cola’s official sponsorship of FIFA World Cup is one of the longest and the partnership has been renewed until 2022.
Notes to the editor
The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners — ThaiNamthip Ltd. responsible for 62 provinces of Thailand, and Haad Thip Public Company Ltd. serving 14 southern provinces.
The Coca-Cola System in Thailand is the leader in the nationwide non-alcoholic beverage market. Along with the world’s most valuable brand Coca-Cola, the Coca-Cola system’s portfolio of beverages in Thailand includes Coke, Coke Zero, Coca-Cola Light, Fanta, Sprite, Sprite Zero, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy and Namthip.