Bangkok--18 Jun--AIS
AIS lays customers assured with latest innovation “Smart Secure,” the intelligent personal data backup system, an extension from the original SIM Bank service, capable of data backup and restoration including contacts, SMS, photos, video clips and emails through GPRS/EDGE network in case of mobile phone loss. A command can be sent to lock mobile phone to protect access from other people and delete data in the handset immediately. Thanks to the 100% data security system that serves customer behavior in multimedia data use and social network on mobile, the innovation can be applied to the fully-integrated customer cares.
Mr. Hui Weng Cheong, Chief Operating Officer of AIS, talked about AIS operation direction, “AIS places importance in adopting innovation to be part of the organization. During the past 5 years, innovation has played a key role in our differentiation that help satisfies and retains customers eventually. Each year we spend over 350 million Bath budget in the investment to converge innovations to the development of new services in response to changing customer demands. With over 30% annual growth of smart phone and feature phone market, moreover, demand in multimedia data storage has substantially increased. The launch of “Smart Secure” today exemplifies the application of innovation to creating customer service breakthroughs which uplift AIS service functions to the unparalleled level.”
Mrs. Vilasinee Puddhikarant, Executive Vice — President Customer Service Management of AIS, added “The roles in AIS customer care are taken in conjunction with the creation and development of innovative services in order to stay beside and ensure customer trust in every situation. It is found today that customers increasingly use smart phones supporting the use of multimedia data. As a result, the preservation of all data stored in the handsets such as phone numbers, SMS, photos, video clips and emails is highly important. In case of mobile phone replacement or loss, customers may need to transfer or restore complete data in the old handsets to the new ones. According to the statistics, customers losing handsets are recorded 20,000 cases per month. The consequence is that customers are concerned about their personal data stored in the handsets. Data disclosure by a fraud may cause damage. So far, AIS has provided “SIM BANK” service, data deposit on mobile phone. Customers can deposit basic data including contract list and SMS at AIS Shops.
Lately, AIS develops to achieve another level offering the new service “Smart Secure,” Thailand’s first and only full-fledged personal data backup storage, useful for customers in backing up and protecting their personal data from frauds. Ensured with high security of data, customers can back up data and put command to manage data on their own, conveniently and easily anytime and everywhere. Without going to the shops, an immediately precautious action against unexpected incidences will lay customers assured even more.
AIS customers can apply for the service simply by pressing *196 and calling to download and install the Smart Secure program on mobile phones. All data can be backed up through GPRS/EDGE network. Applicable service fee of 20 Baht per month (exclusive of GPRS/EDGE connecting cost), the promotion one-month free trial is available. The mode of use covers 3 functions
1. Data Backup and Data Restore: Although a handset is lost, important data in the handset will not be lost. When customers own a new handset or replace with a new one, the backed up data can be restored and downloaded to the new one immediately. Such data as phone numbers (Contact), SMS, photos, video clips, emails and meeting schedules (Calendar) can be backed up. You can set data backup system on manual or automatic mode with selected daily, weekly or monthly backup. For each backup, the system operations will not back up the data that has been backed up already. This helps save time in connecting GPRS/EDGE. Besides, you can enter to manage the backed up data through the menu e-service on AIS website.
2. Handheld Lock in case of loss: Through the PIN specified by handheld owners and activated by SMS to protect other people from accessing data on your handheld.
3. Data Delete (Wipe): Wipe data in your handheld on your command through SMS from another handheld
Now the service Smart Secure supports multiple Operating Systems including Java, Symbian, Window and almost every model of BlackBerry, or over 392 models of handhelds in the market.” Vilasinee concluded.
Further information please contact AIS PR, Sudaporn Watcharanisakorn, 026874127