AIS ARMS TPI POLENE WITH WIRELESS INNOVATION ENHANCE MANAGEMENT EFFICIENCY FOR THE COMPANY AND TRADE PARTNERS NATIONWIDE

ข่าวเทคโนโลยี Thursday July 1, 2010 11:41 —PRESS RELEASE LOCAL

Bangkok--1 Jul--AIS AIS leverages on the BlackBerry innovation to arm cement business of TPI Polene, enhancing management competency achieving international standard for the organization and its cement dealers nationwide. Mr. Wichian Mektrakarn, Chief Executive Officer of Advanced Info Service Public Company Limited or AIS, disclosed “AIS believes in the concept of Ecosystem or the ecology of communication world in which wireless technology becomes an intermediary seamlessly connecting every industry, leading to the enhancement of each industry accelerating competitiveness. So far, we have emphasized network development and selection of various innovations that properly meet the needs of business alliances in each industry.” “Lately, we are trusted by TPI Polene, country’s leading cement and plastic producer, in choosing BlackBerry from AIS, the world-class technology renowned for Networking and Push Email functionalities. When combining with widest coverage of AIS network and selected Location Base solutions, we can develop BlackBerry business solutions serving as the tool to enhance competency, reduce barriers in connection between corporate staff and TPI Polene Trade Partners throughout the country. This marks the new chapter of cement industry, a crucial fundamental of national economic growth. Mr. Prachai Leopairat, Chief Executive Officer of TPI Polene Public Company Limited, unveiled “TPI Polene ceaselessly thrives its organization on the development of new products offered to society in order to satisfy market demand on a continual basis. We do not focus only on business earnings. We aim at returning profit and contributing to society and local areas while conserving the environment. The Company always employs state-of-the-art technologies to improve product quality and production process. In particular, we research and develop cement products and ready mixed concretes in line with market demands and relevant to specific uses. We research latest grades of plastic resins produced by advanced production process. Realizing that the development of energy-saving technology is of importance, we undergo the power plant project to generate power from heat emission and develop substitute energy in driving the organization towards competitiveness and sustainable growth. This is another major step we take by adopting communication technology from AIS to help develop our organization by bridging and bonding relationships between top management, all level staff and customers throughout the country in order to reach and communicate boundlessly and speedily. Moreover, the applications of processed data featuring Business Intelligence (BI) directly via the BlackBerry handset without any auxiliary gadgets turn us to be TPIPL BI Anywhere Anytime.” Services from AIS developed for TPI Polene Public Company Limited consist of; 1. BlackBerry Messenger (BB Chat) featuring the broadcast of messages from center to cement dealers countrywide enables instant and real-time communication of important information such as new product launch, sales promotions and privileges. 2. BlackBerry Push Email coming with full functions including Contact and Calendar allows TPI Polene staff to contact and coordinate with efficiency. 3. BlackBerry Google Latitude tracks and delivers assistance to sales representatives travelling throughout the country. Wichian and Prachai concluded together “The application of innovations is a corporate vision we have to conform to. This move not only enhances management potentials leading to business growth but also increases competitiveness and promotes corporate image to achieve international standard.” Fort further information for media please contact AIS PR : Waralee Jirachaisri 022995063 [email protected]

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