Bangkok--5 Jul--AIS
AIS Sawasdee, in an effort to delight folks throughout the country, continues the major campaign “Saswasdee-Look-Toong-Tua-Thai” for four consecutive year, underlining the CRM strategy (Customer Relationship Management), in cooperation with Thai TV3, loading entertainment caravan and bringing happiness from Loong-Toong songs to every household countrywide throughout the year, starting the first show on July 24 at Hatyai, Songkla.
Mr. Somchai Lertsutiwong, Executive Vice President-Marketing of Advanced Info Service (Public) Company Limited or AIS, disclosed “Sawasdee is the brand that has always stayed beside and attached to the folks in upcountry. One of the key factors that have made “Sawasdee” occupy customers’ favorite for long time is the CRM strategy or Customer Relationship Management through the campaign “Sawasdee-Look-Toong-Tua-Thai” which has continued for four consecutive year. According to a research, “Thai folk songs” or “Look-Toong” properly suits lifestyle of Thai people in upcountry because Loong Tong songs feature tuneful melodies, easy-to-understand and straightforward lyrics, dialects and unique vocal styles and music performance. Importantly, Loong-Toong songs clearly reflect way of life, social condition, idealism and Thai culture. Due to localization approach, “Sawasdee” knows and understands customers so thoroughly that the campaign has been selected and offered to satisfy preference and lifestyle of target group. As a result, the campaign “Sawasdee-Loog-Toong-Tua-Thai” has been successful and received warm welcome from Thai folks in every region of Thailand, evidenced by over 300,000 audiences joining the concerts.
The 4th consecutive “Sawasdee-Loog-Toong-Tua-Thai,” has more a challenging mission, to distribute happiness and fun to folks in upcountry with coverage as widest as possible. In order to overcome such challenge, AIS Sawasdee capitalizes on the Partnership Marketing strategy under the Ecosystem concept, in cooperation with “Thai TV 3 Station,” hosting “the 4th Sawasdee-Loog-Toong-Tua-Thai” concert. Channel 3 is the Business Partner possessing full-fledged potentials and resources including experiences in organizing grand concerts, the ability to put together artists, actors, show hosts and comedians from every entertainment house to appear on the same stage. Importantly, the nationwide signal coverage of Channel 3 allows “AIS Sawasdee” to broadcast “the 4th Sawasdee-Loog-Toong-Tua-Thai” concerts for Sawasdee folks and music fans from every family in every area to enjoy the same happiness and amusement.
Get ready to entertain from 5 concerts which will be organized throughout the year with vast Loong-Toong singers such as Bao Vee, Pee Saderd, Takatan Chollada, Lew Ajareeya, Earn the Star and Channel 3 actors such as Rome-Rachata, Jern-Nichapat and First-Ekapong. The first show will start on Saturday 24 July 2010 at Amphoe Hatyai, Songkla. The caravan will travel to deliver entertainment in various provinces including Prachinburi, Suphanburi, Kampaengphet and Nongkai. In addition, “Sawasdee” will organize special activities together with the concerts such as Troop, city caravan and Meet &Greet. Customers and dealers will have a great opportunity to stay close to well-known artists.
The campaign “Sawasdee-Loog-Toong-Tua-Thai” is a major vehicle that makes “Sawasdee” satisfy folks in upcountry continually for long time because the campaign can distribute happiness and entertainment to Thai folks in every province throughout Thailand as most as possible.” Somchai concluded.