Bangkok--16 Jul--The Value Systems
The Value Systems [TVS], a member of Singapore-listed ECS Holdings Limited and a leading ICT distributor in Thailand, together with Buffalo Inc., Japan, have jointly announced the launch of fashionably-designed Japanese IT accessories for the Thai market. With this joint collaboration, Buffalo’s IT accessories which include mouse, card readers and USB hubs that are fashionably designed, of high quality and competitively priced, will be introduced to the fashion-conscious youth in Thailand.
Regarding the partnership, Mr. Tabuchi Kazuhiro, Assistant General Manager, Buffalo Kokuyo Supply said, “Buffalo’s IT accessories positioning is to differentiate from other competitors. We would like to position ourselves as a full-fledged PC-peripheral vendor by expanding our product line. Partnering with TVS, which is biggest and most reliable IT provider in Thailand is the most effective and fastest way in achieving this.”
Mr. Kazuhiro also commented on the competitive-advantage of Buffalo vis-?-vis other brands. “Buffalo has good design, uniqueness and quality unlike other competitor's products which are normally designed for US and European markets and may not meet Thai’s aspiration for design, size and colors. As Thai and Japanese are Asian by nature, this could be a distinguishing factor for us.”
As to challenges to distributing Buffalo’s IT accessories products in Thailand, Mr. Kazuhiro said “By introducing Buffalo products such as mouse which is categorized as PC accessories and earphones as AV accessories, we have a wide range of products under the Buffalo brand. We will expand the our channels not only for traditional PC retailers but also expanding our reach through the numerous GMS and stationery shops throughout shopping malls in Thailand, thus exposing the Buffalo brand to users who are less IT savvy.” In fact, Buffalo’s IT accessories products are already available in fashion outlets like Tokyo Hands and Loft which popular with young ladies in Japan.
He further added, “Recently we achieved the top market share for the mouse category, beating Microsoft and Logitech in Japan. We are confident in establishing a big presence in Thailand too.”
Mr. Thongchai Puckwattanachai, Executive Vice President of The Value Systems, said, “A few years ago, TVS introduced Buffalo products into Thailand. The consensus is that Buffalo products are of high quality and there is good reception by Thais. We thought we could capitalize on this and expand our product portfolio for Buffalo. It is also Buffalo’s intention to expand its IT accessories business to other countries.” With this, a perfect partnership is forged with TVS being appointed as the first Buffalo’s accessories distributor in Southeast Asia.
The various categories of Buffalo such as mouse, keyboard, earphone, card reader, USB hub and cables are staple IT accessories widely sought after. With Buffalo’s Japanese branding and reputation for good quality, design and reliability at competitive price, TVS is confident Buffalo’s IT accessories products will be widely accepted in Thailand.”
Khun Thongchai also mentioned that previously attention was not focused in the IT accessories market as there were many factors to consider such as having the right partners, product range and after sales service. TVS has finally found the perfect synergy with Buffalo’s IT accessories products.
With respect to recruiting resellers to drive Buffalo’s IT accessories products, Khun Thongchai said, “Though our IT accessory channels are wide, they must also have the IT expertise to drive sales in addition to carrying a wide range to draw in customer. We are approaching IT accessories shops that can fulfill these two factors. In the initial marketing drive, TVS will focus on 10-20 shops to sell Buffalo’s IT accessories products but every shop should seriously consider taking up these products as well.”
In conclusion, Khun Thongchai reiterated that to succeed in the Thai market, besides good quality and pricing, creative design and attractive packaging are also crucial. Not all competitors can fulfill these conditions. Buffalo’s IT accessories products from Japan are noted for their design and quality as can be seen from Buffalo storage that is distributed by TVS. They are readily accepted by Thais.
He is confident that for this year, TVS will rank between first out of five and first out of three for IT accessories market share in Thailand.
About The Value Systems
Founded in 1988 by Executive Chairman, Mr. Narong Intanate, the Value Systems Co., Ltd. (TVS) is a wholly-owned subsidiary of ECS Holdings Limited, a Singapore Exchange mainboard company which is one of the leading ICT distributors in Asia Pacific, accessing to a network of more than 21,000 channel partners across China, Thailand, Malaysia, Singapore, Indonesia and the Philippines. TVS provides a comprehensive range of IT products and services through its three core businesses - Enterprise Systems, IT Services and Distribution. It represents leading-edge products like, Apple, Asustek, BenQ, Buffalo, Cisco, D-Link Hewlett-Packard, IBM, Lenovo, Microsoft, Oracle and Symantec.
With a state-of-the-art B2B online system, customers can conduct business transactions and search online for product information seamlessly in real-time. TVS also offers pre-sales, post-sales services and maintenance support to its customers through two offices in Bangkok and various branches located throughout Thailand, including Chiang Mai, Phitsanulok, Khon Kaen, Nakhon Ratchasima, Surat Thani, Phuket, Hat Yai and Rayong
For more information about The Value Systems, please visit www.value.co.th
About Buffalo Kokuyo Supply
Buffalo Kokuyo Supply Inc., based in Nagoya, Japan, is one of group companies of Melco Holdings Inc. and Buffalo Inc. is a sister company. Buffalo Kokuyo Supply is a leading global provider of PC, AV and Gaming accessories for professional, high-end and entry-level users such as ladies and old. With a Buffalo technology and a familiar design with fashionable taste, Buffalo Kokuyo Supply is expanding the business categories and regions.
For more information, please contact
Public Relations Department
The Value Systems Co., Ltd.
Tel. 0-2308-2900, 0-2308-2040 ext. 1133, 1999
E-mail:
[email protected]