Bangkok--23 Jul--Verve
Siam GS Battery Company Limited, the manufacturer and distributor of GS Battery for automobiles under the brand “GS Battery”, has determinedly created the long-term brand loyalty by tapping into end-users with the launch of “GS Friendly Station”, Thailand’s first-ever automobile battery and electric power system checkup center to provide free services. The first station will be located at Ekamai branch of Bangchak petrol station along with the company’s readiness for customer base expansion enhanced with dealers’ sales performance and battery and electric power system checkup road-show activities free of charge across the country.
Mr. Prakasit Phornprapha, Director of Siam GS Battery Co., Ltd. and Siam GS Sales Co., Ltd., the manufacturer and distributor of GS Battery for automobiles, reveals that: “The launch of “GS Friendly Station”, the automobile battery and electric power system checkup center, is the initial activity to tap into end-users in order to provide knowledge and understanding on the appropriate use of battery to the general car users. The station will provide battery checkup and distilled water filling services alongside available skilled technicians without any cost. The first station will be located at Ekamai branch of Bangchak petrol station with the budget worth a combined 1 million baht.
“GS Friendly Station” is an activity which aims to bring about the good relationship between existing customers and new ones. The standard services of the station emphasize on the use of automobile battery will be provided to every car user group, regardless of the battery brands apart from the brand “GS Battery” without any cost. The company expects that the initiation of this activity will strengthen the brand “GS Battery” and, in the meanwhile, be an effective channel to tap into new customers.”
As such, the company announces its partnership with Bangchak petrol station with the launch of “GS Friendly Station” to provide the services to customers in Bangkok and in other provinces. The company has continuously cooperated with its dealers in different locations to organize the “GS Free Inspection” activity which has provided automobile battery and electric power system checkup services along with supportive promotional campaigns for dealers. This has been very successful in terms of customers’ satisfaction and dealers’ sales performance. In the second half of this year, the company remains active in organizing activities across the nation and expects to expand the current number of 270 dealers to 300 across the country.
Nowadays, GS Battery possess the leadership in the automobile battery market, both in original equipment market (OEM) and replaced equipment market (REM). In the first 6 months of this year, the sale revenue of automobile battery in REM had grown by 10% when compared with the same period of the year earlier. Nonetheless, the overall sale revenue of automobile battery of the previous year had improved by 40% or about 1.8 million units. This resulted from continuously organized promotional campaigns with dealers nationwide.
For further information, please contact Verve:
Prasit Kritsadaariyachon (Bob), Tel: 0-2204-8216