Bangkok--27 Jul--Weber Shandwick
General Motors (Thailand) and Chevrolet Sales (Thailand) are supporting the Miss Thailand World (MTW) 2010 national beauty pageant by giving away its top-of-mind sport utility vehicle (SUV) — the Chevrolet Captiva — as the grand prize for this year’s winner. Chevrolet Captiva SUVs are the official transportations for the 30 MTW contestants on their social activity engagements in the southern island city of Phuket.
As one of the main sponsors for this year’s contest, GM views Miss Thailand World stage as an important venue where modern Thai women can demonstrate their capabilities and express their opinions on today’s society as well as participate in social activities, especially in the area of education, which is in line with GM’s Corporate Social Responsibility policy.
“We are proud to be part of the Miss Thailand World event by supporting the contestants’ activities and realizing the dream of one of these Thai ladies. GM sees MTW not only as a vital beauty competition stage, but also as a place to ignite friendships and care for society,” said Mrs Sasinan Allmand, PR Director for GM Thailand and Southeast Asia.
Internally, GM also supports the existence of the GM Women Council, which was founded by GM’s women employees to help develop and retain women in the GM organization and to leverage GM female employees’ potential and knowledge to enable them to excel in their career by focusing on leadership, passion, professionalism and product & industry knowledge. The company’s participation in Miss Thailand World contest consolidates the foundation for GM’s mission to inspire and empower women.
The MTW activities in Phuket are also greatly supported by VST Auto Sales (2002), Chevrolet’s authorized dealer in Phuket, Pang-Nga and Krabi provinces, by facilitating transportation for the contestants to march around Phuket Island as well as joining in social activities such as painting schools, story-telling to children, repairing school buildings’ roofs and sightseeing the world’s renowned tourist attractions on the island.
Photo Caption: Khun Sasinan Allmand, PR Director for GM Thailand and Southeast Asia, joins in a group photo with Chief of Miss Thailand World Contest, Khun Nawat Issarakraisin, the 30 contestants and the Chevrolet Captiva SUVs deployed in the social activities in Phuket.
About General Motors:
General Motors, one of the world’s largest automakers, traces its roots to 1908. With its global headquarters in Detroit, Michigan, USA, GM employs 217,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. More information on the new General Motors can be found at www.gm.com or www.gmthailand.com
For further information, please visit
www.gmthailand.com and www.chevroletthailand.com or contact:
Paphada Tuanghirunvimon / Satapana Karnjanaprakorn
Weber Shandwick
McCann Worldgroup (Thailand) Ltd.
Tel: 0-2343-6057
Email:
[email protected] /
[email protected]
or
Sasinan Allmand
Public Relations Director
General Motors (Thailand) Limited & Chevrolet Sales (Thailand) Limited
Tel: 0-2791-3400. Fax: 0-2937-0441
Email:
[email protected]