Bangkok--29 Jul--DC Consultants
With the aim of creating a new phenomenon in home entertainment market, and extending its base to all different consumer groups, Pioneer Electronics (Thailand) today introduces its newest line of four advanced audio/Visual (AV) receivers, nine home theatre systems and four Blu-ray disc home theatre systems.
The new AV receivers are VSX-520, VSX-820, VSX-920 and VSX-1020, and they are suited to a range of discerning, price-savvy consumers. All the new Pioneer models are equipped with the latest HDMI version 1.4 and Dolby Pro Logic IIz? decoding capable of providing a surreal 3D experience. They are enabled to decode HD audio formats including Dolby TrueHD and DTS-HD Master Audio, as well as Dolby Pro logic IIz? height channel processing. Using the optional Bluetooth Adapter from Pioneer, each model is capable of wireless Bluetooth audio streaming to Bluetooth-enabled devices.
“Our new line of AV receivers will revolutionise in-home entertainment systems with the sophisticated features and integrated connectivity that enable savvy consumers to see and hear entertainment from both home and mobile devices,” said Mr Toshiharu Momotari, Managing Director of Pioneer Electronics (Thailand).
“With our latest technology, users can easily control all operations of Pioneer new models with today’s digital entertainment devices. Pioneer has joined forced with Apple Inc to develop innovative applications that will transform iPhone into a comprehensive entertainment control centre.
With 7.1 channels, Pioneer models VSX-920 and VSX-1020 offer enhanced iPhone? and iPod? Touch control and functionality. These models feature ‘Made for iPhone?’ certification and, along with the Pioneer iControl AV App, enable consumers to use their iPhone? or iPod? Touch to fully control the receiver. This handy new application transforms compatible iPhone? and iPod? Touch devices to fully functioning remote control for Pioneer’s new range of 7.1 channel AV receivers. Both models feature Pioneer's proprietary Precision Quartz Lock System (PQLS) and Internet Radio.
“Pioneer continues to upgrade the A/V receiver category with expanded compatibility for iPhone users,” Mr. Momotari explained. “The addition of Bluetooth audio streaming allows consumers to keep their phones close to them, ready to answer calls or to select their next song without the limitations of a wired connection to the receiver,”
The new 5.1 channel A/V receivers from Pioneer — the VSX-520 and the VSX-820 — feature proprietary audio enhancement, while the VSX-820 has room calibration technologies that digitally elevate the sound quality experience of compressed audio. Advanced Sound Retriever (ASR) enhances compressed audio files by restoring critical data from iPhone?, iPod? and other portable media players, and delivers a robust music experience that is close to CD quality.
Auto Level Control (ALC) technology ensures consistent listening from all entertainment by equalising fluctuating volume levels across digital audio tracks, and television channels that can cause unexpected disruptions to the entertainment experience.
At the pinnacle of the entry range, the Pioneer VSX-820 offers Multi-Channel Acoustic Calibration (MCACC). MCACC intelligently analyses the speaker configuration within the audio space and then optimises each one to balance out any room-induced acoustic inaccuracies thus providing an optimal, customised sound and music experience for any home theatre space. The Pioneer VSX-820 is the only 5.1 A/V receiver of the trio to feature ‘Made for iPhone?’ certification.
The company has integrated these new AV receivers with its newly-launched home theatre systems. In order to respond to the varied demands of consumers of all ages and interests, the latest products have been specially designed for three characteristic lifestyle choices in nine models:
1. ES — Series/Hi-Fi Theatre System (HTX-BD555, HTX-555) offering a natural and engaging tonality;
2. TODOROKI — The Sound of Thunder (HTX-BD553, HTX-857, HTX-557, HTX-553, HTX-353) delivering outstanding powerful bass sound;
3. Minimalist — Compact Stylish System (HTX-551S, HTX-351S) for the new generation whose living space is limited and who prefer simplicity and space efficiency.
And the new Blu-ray disc home theatre systems are easily installed HTZ808BD, HTZ606BD included the new DVD home theatre systems HTZ202DVD and HTZ101DVD.
All the new home entertainment products from Pioneer are now available at all Pioneer’s sales representatives nationwide.
For more information please contact:
Pioneer Electronics (Thailand) Co.,Ltd.
Tel: 0-2717-0777
DC Consultants and Marketing Communications Ltd.
Pimpakarn Chaisung / Montira Ningsomboon
Tel: 0-2610-2363 Fax: 0-2610-2345