Bangkok--4 Aug--AIS
One-2-Call!, in cooperation with Microsoft, launches Asia’s first “Chat Sim,” the innovative SIM that terminates all restrictions for customers to chat unlimitedly from every handset 24 hours even without a Smart Phone, computer or notebook for service tariff as low as 2.50 Baht per day, available today at nearby stores. One-2-Call! customers simply shift to Chat Sim at every branch of AIS Shops and Telewiz nationwide.
Mr. Somchai Lertsutiwong, Executive Vice President - Marketing of Advanced Info Service (Public) Company Limited or AIS, disclosed “AIS has always developed a variety of services to meet every customer lifestyle. Today Social Network in Thailand continues to gain increasing popularity with expansion to mass segment in terms of Windows Live Messenger (MSN), Facebook and Twitter. In particular, the “On M” through Windows Live Messenger recording 6.5 million users most likely via computer or notebook, is not convenient.
Therefore, One-2-Call!, the brand portraying “Freedom” concept, expects to serve 2 group of mass segment including notebook based MSN without a Smart Phone and One-2-Call! based MSN. This is an extension of CRM for every customer to enjoy freedom in use with more unlimited access to Social Network. Chat anywhere and anytime. The cooperation with Microsoft underscores the strategy “Partnership Marketing” reflecting the concept “Ecosystem.” Both partners have co-launched “Chat Sim,” Asia’s first innovative SIM pre-built with the catch-on Windows Live Messenger program. Customers can log into MSN with always-on mode throughout 24 hours via SIM menu, instantly without GPRS connection and with no additional program required. The service functions with all handset, not necessarily a Smart Phone. As a result, customers are free to enjoy Chat with no limitations. Moreover, Facebook and Twitter can be updated easily.”
Mr. Mark Britt, General Manager, Consumer & Online, Asia Pacific, Microsoft. said “This partnership between Microsoft and AIS brings together two market leaders in their fields for the benefit of the Thai consumer. Microsoft is committed to not only improving people’s lives through technology, but also making technology more accessible to more people. In today’s era of total connectivity and the rapid growth of mobile and internet usage in Thailand, we want to bring the benefits of Windows Live Messenger to all mobile users, no matter what type of phone they use. There are now 303.4 million unique Windows Live users worldwide and more than 6.5 million active Windows Live Messenger users in Thailand, with this number growing by nearly 25% in the last year alone. Much of this growth is driven by new mobile usage, so Microsoft is increasingly looking for ways to make its solutions available on mobile devices. We are confident that the Chat SIM will be well received by the Thai market and Microsoft is proud to be playing a part in this important step towards expanding technology access to more people throughout the country.”
Mr. Anake Anantwatanapong, Assistant Vice President - Prepaid Management of AIS, added “Besides the latest innovation, Chat Sim comes with value package including unlimited chat with no GPRS cost for a weekly payment of 17 Baht or less than 2.50 Baht per day, by far the cheapest when compared with Smart Phone cost or Internet service provided in regular Internet Caf?. In addition, call cost is subject to a special rate of 0.50 Baht per minute from the first minute throughout 24 hours for the calls made between Chat Sim users. Non Chat Sim calls are charged at the same tariff as “Pro-Rak-Took-Kai” promotion or 0.50 Baht per minute after the first minute for 2 Baht.
The access is that easy. Register a new number, type R and send to 4817777 to apply for the Windows Live Messenger service on mobile phone. Special, apply today until August 31, 2010, get a great deal of privileges including free first weekly service fee with value 17 Baht and Next week, additional 7 days for cumulative use and free 1 hour GPRS/EDGE per week. Interested customers may purchase Chat Sim from regular stores at 69 Baht per Sim. Existing One-2-Call! customers can switch to Chat Sim using existing numbers at every branch of AIS Shops or Telewiz nationwide. For more information, contact AIS Call Center 1175.
“One-2-Call! is convinced that “Chat Sim” will be substantially welcomed by consumers for the ability to meet requirements of most people preferring Chat through Windows Live Messenger without any limitations and, importantly, at value tariff rate.” Somchai concluded.