Bangkok--4 Aug--Mastermind Communications
Thailand’s leading brand of jewelry JUBILE in partnership with Dusit Thani and dusitD2, two distinguished brands under Thailand’s prestigious hotel group - Dusit International, are set to maximize an innovative “travel marketing” strategy together with the launch of the Floriss Collection as a limited edition jewelry offering created to celebrate Mother’s Day and stimulate the domestic tourism industry. As part of this new campaign, a purchase of 55,000 baht within the month of August will entitle customers to special accommodation privileges at 4 hotels and resorts within Dusit International. The move is expected to help boost up the sales of JUBILE by 20%.
Miss Unyarat Pornprakit, Chief Financial Officer of Jubilee Enterprise Public Company Limited (JUBILE), distributor and marketer of the leading brand of jewelry called JUBILE, disclosed details of the marketing plan in the remaining half of this year, saying her company had joined forces with the leading business partner to offer a special marketing campaign that is designed to help promote sales and create attractive benefits for customers. “For the entire month of August, especially for the celebration of the Mother’s Day, JUBILE has co-launched a special campaign with Dusit International under a concept of travel marketing to offer a free package of 2-day, 1-night accommodation at Dusit Thani and dusitD2 hotels and resorts in 4 tourist destinations, namely Dusit Thani Hua Hin, Dusit Thani Laguna Phuket, dusitD2 chiang mai, and dusitD2 baraquda pattaya to jewelry buyers of at least 55,000 baht in total value. This campaign will surely help contribute to the betterment of Thailand’s tourism industry,” she said.
“Apart from the promotional campaign to giveaway free accommodation packages, JUBILE will also introduce the latest collection called Floriss Collection, which is feminine in design highlighting a set of fabulous ornaments including diamond bangles, which are limited only to 40 pieces worth 188,000 baht per piece, diamond pendant at 58,000 baht per piece, diamond ring at 68,000 baht and diamond earrings at 98,000 baht. This Mother’s Day celebration campaign is expected to be well received by customers following stronger purchasing power and more favorable shopping atmosphere in the remaining half of 2010. We are confident that the new campaign and collection will contribute to the projected sales growth of 20%,” she said.
Ms. Jennifer Cronin, Vice President — Sales and Marketing, Dusit International, said “We are delighted to develop this partnership with Jubilee - a truly proud Thai luxury brand, and to provide families and loved ones an opportunity to experience our distinguished hotels and resorts in 4 of Thailand’s favourite getaway cities. Dusit International and Jubilee have a wonderful shared legacy of supporting the Thai economy, and we each offer a unique experience to our customers through unparalleled levels of product and service. This partnership will also help to enhance and stimulate domestic market for Dusit hotels and resorts in Thailand this year, for this we thank and commend Jubilee on such a wonderful initiative.”
Dusit International offers accommodation privileges to customers of JUBILE products at 4 different destinations to suit their personal preferences. dusitD2 baraquda pattaya - a casual sophisticated oasis, perfect for a sizzling seaside escape conveniently located within easy access to the beach, entertainment, shopping and caf? scene, Dusit Thani Hua Hin - commanding an unspoilt beachfront location, the hotel combines sumptuous comfort with wondrous Thai modern classic style, dusitD2 chiang mai - located in the heart of downtown chiang mai with the bustling night bazaar, restaurants and entertainment at its doorstep, Dusit Thani Laguna Phuket - a truly striking beachfront location resort with excellent facilities and charming Thai service and hospitality, add up to a unique holiday experience.
For more information please contact: Mastermind Communications Co., Ltd.
On behalf of Jubilee Enterprise Public Company Limited or JUBILE
Warunee Khamchai (Nan)
Tel: 0-2248-7967-8 ext. 119
e-mail :
[email protected] ,
[email protected]
www.mtmultimedia.com