Bangkok--9 Aug--Vivaldi Public
Singapore Tourism Board organised a press conference to announce Singapore’s new destination brand, “YourSingapore” and the Singapore Transformation story at Paragon Cineplex. Mr. Chang Chee Pey, Director of Brand Management and Ms. Geraldine Yeo, Regional Director ASEAN (Mainland) presented the thinking behind the “YourSingapore” brand which underpins Singapore’s strengths as a destination that empowers the visitor to personalise his visit, thanks to its concentration of sights, sounds, tastes, culture and attractions coupled with unparalleled user-centricity.
The evolved YourSingapore destination brand is being launched in a milestone year for Singapore tourism. 2010 sees the opening of two multi-billion dollar integrated resorts, Resorts World Sentosa by Malaysia’s Genting Group and Marina Bay Sandsฎ by Las Vegas Sands. Both properties offer myriad shopping, dining, accommodation, meeting and other leisure and entertainment options under one roof.
Singapore is hosting the world’s first Youth Olympic Games in August with over 3,000 young athletes competing in 26 sports. September will roar with the FORMULA 1 SINGTEL SINGAPORE GRAND PRIX, which is the world’s first FORMULA ONE night race on Asia’s only street circuit. The country’s famed Orchard Road has been refreshed with new malls and flagship stores while the historic Singapore River has been re-energised with new lighting for its distinctive bridges and waterways to complement its myriad dining and clubbing options.
Photo caption (from left): Shameem Mustaffa, Area Director Thailand and Myanmar, Geraldine Yeo, Regional Director ASEAN (Mainland), and Chang Chee Pey, Director of Brand Management, Singapore Tourism Board
For more information and inquiries, please contact:
Vivaldi Public Relations
Nuannang Changadveja
Senior PR Consultant
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