Bangkok--10 Aug--Weber Shandwick
adidas is rebounding you “mi adidas” — the innovative to customize your own footwear with unique style but yet enhancing your performance powerfully. “mi adidas” offers the exciting service for running, football, and tennis. From a design perspective consumers are able to embroider or engrave a phrase, number, flags or logos on the shoe upper and of course change the colours of the different parts. On the performance side consumers can choose an outsole or studs, upper materials, midsole density, different sizes left & right as well as different widths. The range of colours and materials result in millions of possible mi adidas combinations offering consumers unique ways to interact with and use adidas products.
“mi adidas” is now available at adidas Sport Performance Concept Store, 3rd Floor, Siam Discovery. VIZ Card members get the privilege of 15 per cent off, when making the purchase of mi adidas, starting today until 31st August 2010.
For further media information, please contact:
Onanong Pratakphiriya / Bhawat Anuwong
Weber Shandwick
Tel.: 0 2343 6000 ext 059 or 062
Email:
[email protected];
[email protected]