Bangkok--23 Aug--Aziam Burson-Marsteller
KRUNGSRI Auto announces new KRUNGSRI Auto Caravan campaign, a nationwide tour offering value-for-money loans with down payments of 5% and 84-month repayments, aiming to stimulate new car and used car loans
KRUNGSRI Auto, a leading automotive financial solutions provider that offers customers a wide range of products and services, is boldly penetrating the new and used car loan segments with its KRUNGSRI New Car and KRUNGSRI Used Car portfolios in the second half of 2010. The company has also announced the new KRUNGSRI Auto Caravan campaign, a road show to reach consumers nationwide with an exclusive offer of just 5% deposit and 84-month installment repayments.
Ms Choosri Patcharoen, Executive Vice President, Marketing and Strategy Management, Ayudhya Capital Auto Lease plc., or KRUNGSRI Auto, announced the new marketing activation for the second half of 2010, stating, “KRUNGSRI Auto is boldly penetrating the new and used car loan segments by kicking off the new KRUNGSRI Auto Caravan program. Through this initiative, the company will be on tour to offer loans for new and used cars to consumers and dealers around Thailand. The program offers an exclusive 5% deposit plan and 84-month repayment terms without guarantors. Preliminary loan credit approval will be made quickly — within 60 minutes for customers who submit complete loan credit applications with supporting documents. Interested consumers can receive free premiums and enjoy a variety of games when the KRUNGSRI Auto Caravan program visits 83 leading new and used car dealers nationwide from today until September 2010.
“In collaboration with leading partners including Toyota Mahanakhon, Isuzu Ung Nguan Tai, Honda HCN, Honda Rama III, Toyota Thonburi, Toyota Sure and major dealers in provinces including Nakhon Ratchasima, Khon Kaen, Ayutthaya, Kanchanaburi, Krabi and Chiang Mai, the KRUNGSRI Auto Caravan will stimulate sales in many areas, especially upcountry markets that have high growth potential. KRUNGSRI Auto is very strong and solid as we operate 29 upcountry locations and are supported by a unique network of more than 500 Bank of Ayudhya branches nationwide,” said Ms Choosri.
“KRUNGSRI Auto Caravan is a unique activation offering value-for-money credit loans, designed to deliver an innovative experience to consumers and dealers nationwide. It reflects our leadership in the market while promoting the KRUNGSRI Auto brand as the leader in comprehensive auto loan credit products, while also building the KRUNGSRI New Car and KRUNGSRI Used Car brands.
Starting from today, the KRUNGSRI Auto Caravan will offer excellent loan credit products throughout Thailand until September 2010. We expect this outstanding activity to drive the growth of new car loans by 30% and used car loans by 20% compared to the first half of the year,” concluded Choosri.
People who want to learn more about the unique value the innovative KRUNGSRI Auto Caravan is delivering, or to get more information about the company’s comprehensive auto loan credit portfolio, contact the KRUNGSRI Auto Call Center on 02 740 7400 or visit www.krungsriauto.com.
About Ayudhya Capital Auto Lease PLC
Ayudhya Capital Auto Lease PLC or KRUNGSRI Auto, is a subsidiary of Bank of Ayudhya. KRUNGSRI Auto is a leading total automotive financial solutions provider offering comprehensive products and services that best suit the needs and requirements of auto and motorcycle manufacturers and dealers, corporate customers and consumers. In 2009-2010, the company has got the A+ from the TRIS Rating. The financial solutions offered include “KRUNGSRI Car for Cash”, the financing for auto owners who want cash with their autos as the collateral; “KRUNGSRI Cash to Car”, a financial product for second hand cars, available to those who want to buy a used car directly from the owner; “KRUNGSRI Motorcycle Credit”, a financial solution for motorcycles; “KRUNGSRI New Car”, a financial solution for new autos; “KRUNGSRI Used Car”, a solution for used cars; KRUNGSRI Fleet & Leasing, a financial offer for autos bought for corporate use and “KRUNGSRI Inventory Finance”, a financial solution for auto dealers. Currently, KRUNGSRI Auto operates through its 34 branches and all 574 Bank of Ayudhya branches nationwide. Interested customers can contact KRUNGSRI Auto Call Center Tel. 0-2740-7400 or www.krungsriauto.com for the home delivery service of auto price appraisal and others.
For further information, please contact:
Ayudhya Capital Auto Lease plc
Thitipa Laxanaphisuth, Tel. 02 627 8930 Email:
[email protected]
Aziam Burson-Marsteller
Tel. 02 252 9871
Email:
[email protected]