Bangkok--23 Aug--Verve
Amway stirs the Thai market for skincare products once again with the launch of ARTISTRY Intensive Skincare Renewing Peel, a new skin treatment innovation that provides instant results in eight minutes. Tipped as a satisfying solution for a wide age range of women, the new product will be a strong contributor for ARTISTRY to extend its leadership as the best-selling prestige brand of skincare and color cosmetics in Thailand with sales of 3 billion baht.
According to Mr. Kittawat Ritteerawee, General Manager of Amway (Thailand) Limited, ARTISTRY continued to enjoy steady growth as one of the top five best-selling prestige brands globally and the market leader in Thailand. The impressive consumer feedback has given the company an impetus to commit itself even more in research and development for groundbreaking technologies, in order to deliver premium skincare products that meet the rising demand and specific needs of consumers. And ARTISTRY Intensive Skincare Renewing Peel is the latest product offering under this effort.
“Today, women are looking for skincare products that help whiten and brighten skin and fight visible signs of aging,” he said. “They expect the results to be both quick and excellent, and most importantly, the product must be safe for their facial skin. ARTISTRY Intensive Skincare Renewing Peel is an innovation by ARTISTRY Center for Skin Health Research which does exactly that. We are therefore confident that this new product will generate sales of more than 100 million baht during the last four months and help ARTISTRY’s overall sales to grow to 3 billion baht this year, defending its throne as the No. 1 prestige brand of skincare and color cosmetics in the Thai market.”
Mrs. Ratana Channara, Marketing Director of Amway (Thailand) Limited, added about development of the new product: “Every formula from ARTISTRY results from the brand’s dedication to science along with a commitment to prestige beauty and advanced skincare. In addition to our team of more than 500 researchers and scientists, we also work in collaboration with leading experts in skin research and health around the world. With the formation of ARTISTRY Scientific Advisory Board, which is comprised of internationally-renowned, independent experts, especially in skin pigmentation, skin of Asians, skin aging, and genetics of skin conditions, we drive innovation to deliver skincare products for people around the world. ARTISTRY Intensive Skincare Renewing Peel is another result of this active collaboration.”
“ARTISTRY Intensive Skincare Renewing Peel highlights the innovation of a breakthrough mushroom enzyme derived from a patented 100-step extraction, filtration, and purification process,” she went on to say. “The revolutionary product enables easy, at-home skin treatment that rivals professional benefits. Simply apply it on the skin and wait for eight minutes, then rinse, and the results can be felt instantly. 93% of women who tried the product said their skin felt smoother and softer instantly after the eight-minute treatment*. It is a skincare product that provides quick results, but is gentle and safe even to sensitive skin. We are therefore confident that the newly-launched product will play an active role in expanding the customer base of ARTISTRY.”
“The launch will be supported by a marketing campaign that integrates both the push strategy through Amway Business Owners and a pull strategy of building product awareness and offering direct experience to customers. This will kick off with a product training event for 16,000 Amway Business Owners nationwide, with key speakers comprising of an ARTISTRY Scientific Advisory Board Member behind the scientific innovation and an ARTISTRY Senior Product Development Scientist who formulated this product. We have also prepared 50,000 product samples for Amway Business Owners to distribute to target customers. In addition, marketing communications and activities will be carried out through women’s magazines and online channels, including ARTISTRY’s official facebook page, to capture the interest of new-generation career women,” Mrs. Ratana continued.
Dr. Patricia Ogilvie, M.D., an ARTISTRY Scientific Advisory Board Member, said: “Skin enzyme plays a key role in completing the skin’s natural exfoliation process: it breaks the protein bonds that hold dead skin cells together, allowing renewed skin underneath to surface. Scientists have discovered that an enzyme extracted from Mucor Meihei mushroom works like our natural skin enzyme by adapting to skin’s natural pH level and neutralizes without harming living skin cells, and thus causes no irritation to the skin. With this technological innovation, consumers who used to depend on visiting specialists and professionals for intensive skin treatment services and products can now enjoy the professional benefits at home.”
ARTISTRY Intensive Skincare Renewing Peel has been tested by dermatologists to confirm that it is safe and suitable for all types of skin, especially sensitive skin of Asians. The product will be available with a money-back satisfaction guarantee through Amway Business Owners nationwide as of August 26 at a regular retail price of 3,480 baht or Amway Member price of 2,784 baht. For more information, please contact Amway Call Center at 0-2725-8000 or visit www.amwayshopping.com or www.artistry.co.th.
*Apply the product on the skin, wait eight minutes, then rinse. Use twice a week with optimal youth renewing results experienced in six weeks. Report by Access Business Group LLC, USA.
For more information, please contact Verve:
Woraya Maneewan (Petch) Tel: 0-2204-8229
Pornchanan Mongkolkul (Gift) Tel: 0-2204-8223