Bangkok--26 Aug--Krungthai Card
KTC roadshow to encourage members to use the KTC rewards points under the “Redeem Points to Win Free Shopping for Total of 10 Million Points at Central Chidlom” campaign.
KTC roadshow is set to visit leading department stores to encourage members to redeem their KTC Forever Rewards points as few as 99 points to earn one eligibility under the “Redeem Points to Win Free Shopping for Total of 10 Million Points at Central Chidlom” campaign from now until September 15th, 2010. The rate of participation is exceedingly high only two months into the campaign with more than five million points exercised.
Woravut Nisapakulthorn, Executive Vice president - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, said “Our marketing strategy currently focuses on the core strength of our company which is the practical and useful KTC Forever Rewards points. We want to reinforce this by encouraging members to use the points to claim products and services by launching the “Redeem Points to Win Free Shopping for Total of 10 Million Points at Central Chidlom” campaign since the mid of June. The campaign proved very popular with our members with more than five million points exercised. Most of them chose to use the Code C option where 990 KTC Forever Rewards points would be translated into fifteen eligibilities as opposed to the regular ten.”
“To encourage more members to redeem their points, we have dispatched our marketing teams to conduct roadshow at leading department stores to further promote the campaign. We expect that, following the conclusion of the campaign on September 15th, 2010, members will redeem KTC Forever Rewards points to join this campaign more than we expect,” added Woravut.
For more information, please call KTC Phone at 0-2665-5000 or visit www.ktc.co.th.
For more information:
Public and Corporate Affairs Department, Krungthai Card Public Company Limited
Telephone: 0-2828-5057-49, 5732, 5057 Fax. 0-2828-5046 E-mail:
[email protected]