Bangkok--30 Aug--PRpedia
DPAC has launched its latest plastic packaging innovation, aiming at the B+ and the lifestyle targets. The new product will be distributed to all markets throughout Thailand; moreover the company also reveals its long-term brand-building plan on these amazing merchandises.
DPAC Inter Corporation Co., Ltd, a manufacturer of high-quality plastic packaging affiliated to King Pack Industrial Co., Ltd. --- the largest Polyethylene plastic bag manufacturer in Asia --- has released a brand new plastic bag product called ‘HERO’ to the market. What so special about this ‘HERO’ brand is that it is consisted of great qualities of which has created a better value for the product itself, compared to other brands in the same category available in the market. The product is aimed to penetrate into the B+ customers and anyone who would like to improve the quality of his/her life. During the first stage, the company will emphasize on the distribution strategy, spreading the product to all major cities, as well as educate its customers on HERO benefits as a way to sustainably prepare the ground for this brand to grow in the long run.
DPAC Inter Corporation Managing Director Mr.Thawee Jullasaksrisakul unveils that HERO is the latest innovation that will completely change the face of the traditional plastic-bag-consuming experience in households and offices. With the state-of-the-art production technology, HERO compiles a number of amazing qualities within itself and it is also a value-added product that will definitely improve a life quality of users in terms of its durability, lemon-fresh odor, anti-bacteria quality which will reduce odor occurred from bacterial growth, and anti-UV ability that will keep the fabrics always bright and colorful and food in a fresh condition.
“These special qualities that HERO products possess have become new standards for everyday plastic bag usage in various locations such as USA, European countries, Australia and Japan. This type of product is warmly welcomed, not only by the modern housewives but also by the office ladies, students, sporty people, travelers as well as those who love to cook.”
There are 3 types of products in HERO line as follows;
1. Zip Bag comes with double zip and UV protection. This product is available in two different sizes: S (18 X 22 cm.) and M (26 X 30 cm.) at 39 THB each.
2. Garbage bag comes with promising star bottom seal and two layer innovations, enabling it to hold heavier weight. This lemon-fresh and anti-bacteria product is available in three different sizes: S (18 x 20 inches), M (24 x 28 inches), L (30 x 40 inches) and XL (36 x 45 inches) at 59 THB each.
3. Multi-purposes bag possesses all special qualities namely anti-UV, anti-bacteria and extra-durability with doubled-layered fabric and lemon-fresh odor. This product is available in three different sizes: S (18 x 20 inches), M (24 x 28 inches) and L (30 x 36 inches) at 69 THB each.
Mr.Thawee adds that the company will distribute HERO products via all channels that will direct to B+ customers and above; for example superstores, modern trades, supermarkets --- TOPS, Big C, Carrefour and other shopping malls around the country. Besides, the company has set the brand-building and marketing communications budget for the product launch at approximately 10 million THB. This includes both above the line and below the line activities; radio spots, TV show’s tie-ins and road shows held in major cities to educate prospective customers in HERO’s special qualities and its value-added benefits that can greatly improve the user’s quality of life in both households and offices. In addition, these marketing approaches will demonstrate the worthiness that the customers will get. It is also the first good step to build HERO brand to be recognized publicly in the long run.
“Our gross revenue in the first half of this year is 327 million THB with a growth rate at 56.5% in comparison with a corresponding period last year. We have set our 2010 gross revenue at 800 million THB and, hopefully, the HERO brand launched today will be lucrative and bringing a profit of at least 60 million THB to our company within the last four months of this year. ”
“DPAC strongly believes that the brand-building strategy on our plastic packaging will help differentiate our products from our competitors’. The customers will be fully aware of HERO brand’s special qualities and its added values; they will get to see how our products can improve their lives. In any case, we are confident that, with our ground-breaking production technology, our new products ‘HERO’ are the perfect answers for customers who concern over better quality of their lives and post-purchase values of products. We are positive that
HERO will be warmly welcomed by our targets and will continually extend its popularity to others --- those who make a purchase upon their lifestyle and personal interest.” finishes Mr. Thawee.
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