Bangkok--31 Aug--LG ONE
Consumers invited to share love for their mom and loved-ones while improving kids lives
LG Electronics (Thailand) Co., Ltd is inviting consumers to share a message of love for their mom and loved-ones via the LG Digital Tweet Board on the Siam Center rooftop, while supporting underprivileged children. “100,000 tweets, 100,000 messages of love” is the first interactive digital campaign on big screen LED billboard in Thailand.
The campaign is part LG’s commitment to contributing to the happiness of the Thai people by offering them the opportunity to share their messages for their mom or loved-one. People can participate in two ways:
1. By tweeting their message of love and uploading photos via http://www.lg.com/th/lgledwall
2. By sending an SMS to 450 4333, starting with the “LG”, followed by a space, then their message of love.
As part of its commitment to the community, LG will donate 3 baht for each message to the Foundation for Children. The proceeds will be presented to the Foundation to expand life opportunities for underprivileged children and to improve their access to education.
Thunyachate Ekvetchavit, Marketing Director, LG Electronics (Thailand) Co. Ltd noted that “LG’s vision is to be the world’s best at enriching people’s lives through innovation, and we do everything we can to ensure Life’s Good. As part of this commitment, LG has arranged this campaign with the aim of strengthening family relationships. By participating, consumers can not only be part of Thailand’s first activity to use an LED wall in this way, they can help to enrich the lives of underprivileged Thai children.”
LG invites people to share their love for their mom or loved-one by joining the campaign and finding out more at http://www.lg.com/th/lgledwall. The campaign runs from now until 15 September 2010.
About LG Electronics Thailand
LG Electronics (Thailand) Co., Ltd. is a leader and technology innovator in consumer electronics and mobile communications. LG’s vision is to become the leading electronics and mobile phone brand — the world’s best at enriching lives through innovation. LG Thailand comprises of five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG aims at delivering products that come with stylish design and smart technology, with marketing programs under the concept “Life’s Good”
For the latest information about LG news and activities, please visit www.lg.com/th.
For further information, please contact:
Suphada Chaiwong
LG ONE Thailand
Phone: 0-2252-4166 (Ext. 209)
Email:
[email protected]