Bangkok--1 Sep--Poly Plus PR
Ballantine’s drums up music campaign, build brand partnership with SpicyDisc in “Ballantine's Impression Tour Presents Gran Turismo Burin Boonvisut”
Pernod Ricard (Thailand) Co., Ltd., the importer and distributor of Ballantine's Blended Scotch Whisky, has once again partnered with music label Spicy Disc Co., Ltd., to launch “Ballantine's Impression Tour Presents Gran Turismo Burin Boonvisut”. This one-of-a-kind music campaign with the one an only Burin Boonvisut in his new role as solo artist and producer is sure to “Leave an Impression”.
Mr. Jeffrey Kimble, Marketing and Business Development at Pernod Ricard (Thailand) Co., Ltd. said “Building on the success of last year’s 'Ballantine's Impression Tour' featuring Groove Riders, this year the Ballantine's brand extends its music marketing efforts to once again create a strong musical impression with the first solo album of Burin Boonvisut. His unmistakable style and unique charisma perfectly match the Ballantine’s brand image”.
“This year the marketing direction is geared toward reinforcing the brand image and expanding Ballantine’s presence in on-premise outlets,” said Suwapak Kalayanasant, Marketing Manager at Pernod Ricard (Thailand) Co., Ltd. “We will continue marketing programs to build on Ballantine’s global campaign, “Leave an Impression”. This year Ballantine's will inject more than 50 million Baht to continue the integrated music campaign and to launch Ballantine's Impression Tour Presents Gran Turismo Burin Boonvisut. The campaign will premiere Burin as a solo artist and producer and the “Gran Turismo” album will truly impress his fans.
The music campaign consists of the new solo album, a mega concert and a series of 15 outlet shows. The solo album Gran Turismo will be released on September 16. The album includes a signature single entitled “Impression” as a special addition. The song is exclusively composed for the “Ballantine’s Impression Tour” campaign. The single “Impression” and the music video are now available for free preview and download at www.bsociety.com.
“Spicy Disc is pleased to join this impressive campaign with Ballantine's once again,” said Mr. Pichai Jirathiwat, Managing Director of Spicy Disc Co., Ltd. “Ballantine's Impression Tour Presents Gran Turismo Burin Boonvisut, kicks off with a mega concert on October 30 at Centara Grand Central World.
This is Burin’s first solo concert ever and is in collaboration with his friends at The Old School All Stars.” Tickets are available at Thai Ticket Major beginning September 23 at the following prices: 2,500, 1,700, 1,200, and 800 Baht.
The third part of the “Impression Tour” is a series of 15 specially produced live shows by Burin and The Old School All Stars. These intimate mini concerts will be held in 15 top Ballantine's outlets nationwide from November 2010 through January 2011.
Ballantine's and partners will also continue to leave a good impression on society by supporting the Thai Heart Foundation under Royal Patronage charity for the second consecutive year. A portion of revenues from concerts, souvenirs, downloads, purchases of the single “Impression,” along with ringtones, calling melodies, and full songs via all mobile phone systems and off the www.bsociety.com Web site will be donated to this worthwhile charity.
Share your impressions of the “Ballantine's Impression Tour Presents Gran Turismo Burin Boonvisut,” music campaign from October 2010 to January 2011. For more information, visit www.bsociety.com and the Facebook page of bsociety.
About Ballantine’s
Ballantine's is a one of leading Scotch Whiskis, widely accepted worldwide for its quality and taste, having earned more than 60 awards. Ranking No. 2 in the Scotch whisky market worldwide, Ballantine's offers the most comprehensive range of quality-blended Scotch whiskies. Ballantine’s has five distinct major products: Finest, 12 Year Old, 17 Year Old, 21 Year Old, and 30 Year Old at prices from 600 to 13,000 Baht.
For more information:
Poly Plus PR Co., Ltd., 02-572-4444 Ext. 351, 352