Bangkok--1 Sep--Verve
- Rolling over its successful “See it, Print it” innovation that incorporates scanning, copying and faxing all in one in the “Eco-Print” mode to sustain the environment and maximize customer’s money values
- Introducing latest minute printing technology for all work functions
- Gaining a strong foothold in the market with a market share over 29.5% and more than 40% sales during the first half of the year
Samsung features a new “Total IT Solution” phenomenon by launching 3 flagship series of its latest innovations led by CLP-325, CLX-3185FN and SCX-3200 printers to drum up the “See it, Print it” sentiments during the second half of the year. Equipped with its “Eco-Print” technology, all Samsung new printers shine out in the “Ultra-Compact” minute sizes that should increase the company’s printer market share for at least 30% by the end of the year.
Mr. Boonlerd Viboonkiat, IT Business Group Director, Thai Samsung Electronics Co.,Ltd., says that “During the past 7 months, printer industry significantly escalated at 35% in a market value of Bt2.6 billion, proving itself to be a growth segment thanks to the SME business expansions. During the past period, Samsung has launched series of new printing innovations as to create comprehensive printing experiences for consumers, especially the “See it, Print it” revolution that makes printing very easy, just by a push of a button. The technology has been strongly welcomed by consumers as it responds perfectly to the current on-line world both for work and for personal uses, resulting in a 40% growth of Samsung’s printers that pushed the company up as the number one leader in laser printer segment with a market share of 29.5% during the first half of the year, making as a expected result.
For the second half of the year, Samsung plans to reach out for both B2B and B2C business groups by offering new product line-ups with both application technology and design strengths. Samsung always focuses on what consumers want and give them just that. For example, Samsung’s printers are easy to use, resonate better long-term values of money, and beautiful just to look at. And for this occasion, Samsung is launching new printing technology with 3 outstanding modes of:
1. “See it, Print it” technology makes printing super easy; just a push of a button and voila, the screen you see is readily printed.
2. “Anyweb Print” allows you to drag and drop contents from different sources into one-page printing.
3. “One-Touch Print Screen” is Samsung’s proprietary technology that controls the printer at the top of the machine, allowing users to print the working windows instantly for more convenience. Also, its “Eco-Print Button” allows a trial print version at 600 dpi that saves both ink, toner and paper, so you can make sure that all works you do on paper does not impose any more costs on both operations and environment.
Also, all new Samsung printers are designed with “Ultra-Compact Size” philosophy, making it smallest of its kind hence saving your space, yet sleek to look with full printing capacity to please all types of demanding works. For the second half of the year, Samsung is launching 3 new series of its printers, with the following highlight products:
- Samsung CLP-325 colour laser printer: “Fulfill all Colours” with Samsung’s latest ink cartridge technology for better colour outputs. With a capacity to print at 2,400 x 600 dpi, the printer is minute in size of 388 x 313 x 243 mm. and comes with One Touch Printing button that allows users to print screens fast and convenient. The CLP-325 is now available at Bt7,990.
- Samsung CLX-3185FN multi-function colour laser printer: “Suits all Needs” with 6-in-1 functions of printing, scanning, copying, faxing, LAN networking and PC faxing that allows direct fax from a computer. This machine is 416 x 378 x 344.2 mm. in size, hence put no pressure on the space. The CLX-3185FN is available for Bt17,900 and the CLX-3185 with 3-in-1 functions of printing, scanning and copying is Bt10,900.
- Samsung SCX-3200 multi-function printer: Your ‘Ace-Business-Partner’ features for the first time black and white compact multi-function printer with a size of 388 x 299 x 234 mm. that saves space yet sleek in black to add as a piece of beautiful furniture in your office. The printer is more efficient in printing, scanning and copying when compared with other multi-function printer of its line. The SCX-3200 is available at Bt4,990.
Samsung will also continue with its 360-degree marketing communications, both Above the Line and Below the Line to reach out for customers of all channels. The company has set a budget of more than 15% of its total sales into publicity promotions while stressing on giving customers “Touch & Feel” experience on every product before making a purchasing decision. Samsung also aims to improve its distribution channels as a way to strengthen its relationships with business partners and to better distribute its products out in Bangkok and all provinces.
“Thanks to our cutting-edge technologies and designs that fit all application demands from home to business uses, we are confident that Samsung printer will stand firm as the market leader for both laser black and white and colour multi-function printers with a market share of at least 30% by the end of this year,” concludes Mr. Boonlerd.
For more information please contact:
Thai Samsung Electronics Co., Ltd.
Prinda Nilthachan
Tel: 0-2695-9169
Fax: 0-2670-2267
Email:
[email protected]
Verve
Saruttaya Mahakayee
Tel: 0-2204-8224
Fax: 0-2259-9246
Email:
[email protected]