Bangkok--2 Sep--A.C.L.
CIGNA is charging ahead with bringing in new business partnerships. The company and its latest affinity Business Partner, GSM advance, are launching the “Smart Life Smart Protection” campaign to give away 3 months of Personal Accident coverage with Accidental Medical Reimbursement with no charge of premiums. Over 2.9 million GSM advance customers nationwide can enjoy the limited period special privilege by simply calling *101. The campaign runs from September 1, 2010 to January 10, 2011.
Mr. Gary Denson, Chief Executive Officer & Country Manager of CIGNA Insurance Public Company Limited (CIPCL), an affinity-based telemarketing and multi distribution business specializing in Personal Accident and Health insurance products in Thailand, said that the company has been focusing on the Affinity Marketing strategies to consistently and successfully expand its business by acquiring and working with new partners. Recently CIGNA formed a new corporate partnership with Thailand’s leading telecommunications operator, Advanced Info Service Public Company Ltd. or AIS. And, to celebrate this collaboration, the companies are launching this joint campaign “Smart Life Smart Protection” to offer CIGNA’s Personal Accident policy to all GSM advance customers. Over 2.9 million GSM advance customers of the post—paid mobile service in Thailand will be eligible to benefit from this coverage for 3 months with no charge of any premiums.
“Our business model is mainly based on the affinity partnership. We aim to boost our sales and increase our customer base by partnering with leading Thai and multi-national companies and business organizations in Thailand. With our innovative and differentiated insurance plans offered to the Business Partners’ clients, we believe it will positively enhance our Business Partners’ core product and service offerings and also improve their relationship with their clients. Therefore, CIGNA is very pleased and honored to be working closely with AIS as a Business Partner today,” he added.
Mr. Titipong Khiewpaisal, Vice President, Marketing, Advanced Info Service Public Company Limited or AIS, disclosed, “GSM advance represents the brand that uncompromisingly delivers the bests to satisfy every customer group. Besides the dual cores including new service development and package variety design for customers to Mix and Match to suit their demands, GSM advance adds more value for customers through various privileges. Today GSM advance selects additional privilege, the differentiated Personal Accident insurance, for over 2.9 million customers to be assured and worry-free in case of accident. GSM advance, in cooperation with CIGNA Insurance Public Company Limited, the business partner specializing in Personal Accident and Health insurance products in Thailand, jointly launch the campaign “Smart Life Smart Protection” to ease concerns of GSM advance customers in case of accident with more privilege and protection served to the Smart Life of GSM advance customers.”
In detail, “Smart Life Smart Protection” is a privileged campaign offering GSM advance customers with maximum coverage of THB 150,000 lump sum benefit when the insured suffers loss of life, dismemberment or total permanent disability due to an accident, plus reimbursement on medical expenses from an accident with maximum coverage of 5,000 baht per accident, with no limit on the number of accidents within the protection period. GSM advance customers can enjoy this privilege for 3 months with no charge of any premiums. They can conveniently subscribe to this privilege, free of charge, by simply dialing *101. The campaign runs from September 1, 2010 to January 10, 2011. Policy coverage will be effective once a customer subscribes to the campaign. And, once the campaign period is over, they have an option to easily continue on with their “Smart Life Smart Protection” by having the policy premium of as low as THB 39 added to their monthly GSM Advance statement. This is a brand new service developed exclusively for GSM Advance customers.
“GSM Advance customers are mostly professionals and enjoy the active lifestyle of traveling and other outdoor activities. With our mutual desire to provide the best service plus special offers to our valued customers, we are convinced that the differentiated protection such as Accidental Medical Reimbursement coverage will surely satisfy their lifestyle needs. All things considered, we are confident that the “Smart Life Smart Protection” campaign will be enthusiastically received by all GSM Advance customers from its inception,” Mr. Titipong and Mr. Denson jointly concluded.
For more Information, please contact :
Pimpaporn Somkiatweera (PIM)
Marketing Communication Manager
CIGNA Insurance Public Company Limited
Tel : 02 651 5995 ext. 205 , 081 847 4657 Fax : 02 650 9600
E-Mail:
[email protected] Website : www.CIGNA.co.th Khanchit Pinnaree Public Relations A.C.L. Company Limited Tel : 02 641 5326, 089 132 3570 Fax : 02 641 5327 E-Mail :
[email protected],
[email protected]