Bangkok--6 Sep--Professional Media Business
SANYO, a leading home appliance and I.T. product company, revealed marketing strategy for the last 4 months of 2010. Lately, it has invested 1.2 million Baht to sponsor an online reality game show on www.classmate50.com in order to expand Xacti camcorder customer base to female teenagers. The company confides to gain attention from target group.
Mr. Mr.Suphot Wiratyosin, vice president of Sanyo (Thailand) Co., Ltd., revealed that “During the last 4 months of this year, we will focus more on arranging marketing activity via digital media or website. The digital media, which is very popular and highly-effective nowadays, is called social network, for example: Facebook, Twitter, Myspace, Hi5, and etc. It is the quick way to reach consumer thoroughly; and most social network members are target audience of Xacti camcorder.”
“We have increased the opportunity for our news and advertisement to reach social network members via QR Code (Quick Response Code). This system helps consumers to receive information about SANYO products more conveniently on mobile phone, which the application support software was installed into. It only applies phone camera to scan the password in order to directly connect with our website.”
“Lately, our company has invested 1.2 million Baht budget to sponsor iGnite Asia Co., Ltd., the leader of network entertainment, to arrange Classmate 50 Social Network Game Show. It is Thailand’s first cyber game show, following the lives of 50 young ladies with their 50 quests and 50 clips of Homework mission. In order to find 10 idols who could be the future product presenters, audience just have to visit and vote at www.classmate50.com”
“We believe that this show will be well-received, and make SANYO products become well-known among wider target segment. As well, it will help introducing the function of Xacti camcorders, which are colorful, ultra-portable, and perfect for any lifestyles with Full HD video recording.” Mr. Mr.Suphot added.
The Classmate 50 Social Network Game Show will take 5 months, from September 2010 to January 2011. For further information, please visit http://www.classmate50.com and http://www.sanyo.co.th.
For more information, please contact: Public relations team, SANYO (Thailand) Co., Ltd.:
Professional Media Business Co., Ltd.:
Miss Patsachon Phomphattaraphan, Miss Wimonphan Nampachoke
Tel. 02-530-3218 ext. 13, 18; Fax 02-530-4542-3
E-mail:
[email protected] ;
[email protected]