Bangkok--6 Sep--AIS
AIS has partnered with two operators from neighboring countries along the Khong River — Mfone from Cambodia and Lao Telecom, offering an even more special package to its One-2-Call! customers, who traveling to Cambodia and Laos can call back to Thailand, local calls at a special rate of six Baht per minute and send text messages at the same rate within these two countries, a 90% money saving. Mr. Somchai Lertsutiwong, Executive Vice President - Marketing of Advanced Info Service Plc. or AIS, stated that AIS had been trying to ally with many businesses in an attempt to provide its customers with the best value-added services. “One of AIS marketing strategies is to partner with other subsidiaries within Shin Corporation Group who have a mutual aim of developing products and services in various forms to ensure that customer needs of each market segment are best served.”“We have paid close attention to our customer needs in every segment, especially upcountry customers. We are, therefore, aware of their needs and their mobile phone usage behavior. We found that large numbers of Thai people living along the Thai-Cambodia and Thai-Lao borders went on business and/or leisure trips to these two countries on a regular basis and they had to pay high mobile phone fees when they made phone calls to Thailand,” said Mr. Somchai.The three operators, AIS from Thailand, Mfone from Cambodia and Lao Telecom from Laos, all of which are subsidiaries within Shin Corp Group with congruent business policies, have joined hands to give their customers the most valuable service ever, i.e. an exclusive call package with a cheaper call rate. The names and formats of the packages are different in each country depending on its customer behavior.With this new prepaid One-2-Call! package named “Fung Khong Sim” from AIS, customers who register to this service with AIS in Thailand can get access to the service anywhere in Cambodia and Laos when they select Mfone as their mobile roaming network in Cambodia and Lao Telecom in Laos. In addition, they can make local calls at a special rate of six Baht per minute and send text messages at the same rate within these two countries. This joint venture will help customers save up to 90% of their phone calls. Apart from launching this new SIM package together, the three operators have jointly developed and produced a TV commercial dubbed in three languages, Thai, Cambodian and Lao, featuring actors and actresses from the three countries who will represent the exclusiveness of the package to target customers in each country. Ninety-Nine-Baht “Fung Khong Sim” sims are now available at stores in Thirteen provinces along the Thai-Cambodia and Thai-Lao borders including Ubon Ratchathani, Loei, Nong Khai, Nakhon Phanom, Mukdahan, Amnat Charoen, Sri Saket, Surin, Buriram, Chantha Buri, Trad, Srakaew and Bungkan. For more information, please contact AIS Call Center 1175.